Local SEO for home service contractors.
Plumbers, electricians, roofers, HVAC, painters, landscapers, restoration. Service-area businesses without storefronts. We rank contractor profiles for the queries that fund your week: emergency calls, 'near me' searches, and homeowner-intent jobs.
Six things keeping home service contractors out of the 3-pack.
The mistakes specific to home service contractors that we see in nearly every audit. Each is fixable.
Residential address shown publicly
Contractor operates from home, leaves the address visible on Google Maps. Violates Google's policy and gets the profile suspended. The fix: Service-Area Business setup.
Service-area too broad
Listing 50 cities you'll 'consider' working in. Google penalizes oversized service areas. List only the cities where you actually do most jobs.
License info missing or buried
Trade license, contractor registration, insurance certificates not displayed. Customers in licensed states won't call without seeing this. Google ranks licensed businesses higher in some categories.
Emergency queries not optimized
Emergency plumber, 24-hour electrician, water damage. These are the highest-value queries in the trades. Most contractors don't have separate landing pages or attributes for them.
Photos: trucks, not work
Most contractor profiles have photos of branded trucks. Customers want to see actual finished work. Before/after photos drive 3-4× more leads.
Review response: 'thanks' or nothing
Contractors are busy doing the work, neglect reviews. A response within 48 hours of every review (good or bad) signals active management and lifts rankings.
The signals Google reads for home service contractors.
Each of these is a lever we pull during onboarding. None of them are 'magic.' All of them are measurable.
Correct SAB (Service-Area Business) setup
Address hidden, service area defined, primary category specific (Plumber, not 'Contractor'). Non-negotiable.
License + insurance in the description
First sentence of the description: 'Licensed plumber, [State] License #12345. Bonded and insured.' Builds trust + matches search intent.
Service-specific landing pages
Emergency repair, installation, replacement. One page per service type. Schema-marked. Linked from the profile.
Before/after project photos
Real work photos uploaded weekly. With permission, attach project location to demonstrate service area legitimacy.
24/7 attribute (if applicable)
For trades that take emergency calls, the 24-hour attribute changes which queries you rank for. Captures 'emergency plumber near me' at midnight.
Review volume for the specific service
Reviews mentioning specific services ('Mike replaced our water heater') rank you for that specific service. Generic 'great service' reviews rank you for nothing specific.
The services that move the needle for home service contractors.
Most clients in your industry start with one or two of these and add as needed. Every service has published pricing.