Local SEO for home service contractors.

The work that gets a contracting company into the map and the search results when homeowners nearby look for a roofer, an electrician, AC repair or a kitchen remodel. It covers your Google Business Profile, your reviews and photos, your listings across the web and the pages on your website.

The work is the same and the details change. The primary category is different, and so is the service list: roof repair, replacement and storm damage for a roofer, AC repair and furnace or heat pump installs for an HVAC company, panel upgrades and EV charger installs for an electrician. Roofing and HVAC work tends to come in waves with the weather, so we usually get the profile ready before your busy season. We set it up per trade rather than running one template for all of them.

Our plans start from $499 a month for one contracting company, month to month, with no setup fee. Professional starts from $1,299 a month for up to 3 locations and Dominate from $3,799 for up to 3 with the most work each month. Four to ten locations are $400 a month plus $250 a location. The exact plan and price are agreed on the call.

Profile changes like the service area, the category and the services are usually made in the first weeks, though Google may take a few days to review them. Moving up the map usually takes months, depending on how strong the contractors above you are. After the free check we tell you what looks realistic for your area.

Yes. Set up as a service-area business: hide your address and list the towns you serve. Google's guidelines say a service-area business should hide its address, so the profile shows the areas you work in rather than a pin on your house.

No. Google allows up to 20 service areas and asks that the whole area stay within about two hours' drive of where you're based. List the towns and ZIP codes where you do most of your jobs. Distance is one of the three things Google ranks on, so towns far from your base are hard to show up in, whatever the list says.

The primary category is the work most of your jobs are, so Roofing contractor in this case. Google says the categories you choose affect your local ranking, and asks you to use as few as possible and not to pick one for every service. Add a secondary category only for work you sell on its own, and list siding and gutters as services.

Only if someone really answers at night. Google asks for your regular customer-facing hours, so list 24 hours only if a homeowner with a leaking roof or no heat can reach a person at 2am. If you do take night calls, list emergency work as a service and give it a page on your website.

List the areas where you're licensed to work, and keep the whole service area within about two hours' drive of your base, as Google asks. If you have a real office in another state, staffed during your hours, that office can have its own profile. A rented address you don't work from can't. Show your license numbers on your website for every state you work in.

They're a separate, paid product. Local Services Ads show at the top of the page with the Google Verified badge, you pay when a customer gets in touch through the ad, and Google screens the business first, which can include license, insurance and background checks. Google says there's no way to pay for a better local ranking, so the ads don't move you on the map. We look after the profile and the map, not the ads.

A request goes to every customer the same way when the job is done, usually by text, with a direct link to your review form. Google doesn't allow discounts or gifts for reviews, asking only the customers you expect to be happy, or asking for specific content, so the request doesn't ask them to mention the town or the job. How many reviews come in depends on your customers.

Yes. Your profile links to it, and Google uses it to confirm what your profile says. It's also where homeowners look for your license and more of your finished work. Pages for your main services and the towns you serve can help you show up beyond the area around your base, and every plan includes some location pages.

Yes. The profile work takes an afternoon: the address, the service area, the category, the services and the hours. What takes time is keeping it up through the year: review requests, replies, photos of new jobs and listings.

No. Google says no one can guarantee a ranking, and anyone who does is guessing. We do the work inside Google's rules and show you the results in your monthly report.