These Terms of Service (“Terms”) govern your access to and use of the Local Owl website at thelocalowl.com and any services we provide (the “Services”). Local Owl is operated by WisdmLabs (the “Company,” “we,” “us”). By using the Site or engaging us for Services, you agree to these Terms.
We’ve written this in plain English where we can. Where legal language is unavoidable, we’ve included it. If anything is unclear, email [email protected].
1. Who can use the Services
The Services are intended for businesses and individuals acting on behalf of a business. You must be at least 18 years old and have the legal authority to enter into a contract on behalf of the business you’re representing.
2. The Services we offer
Local Owl provides local SEO and Google Business Profile (GBP) services, including profile setup and recovery, ranking strategy, citations management, review programs, and related consulting. The specific scope of any engagement will be described in your engagement letter, statement of work, or the published pricing page at the time you sign on.
We don’t guarantee specific ranking positions, traffic numbers, or revenue outcomes. We do guarantee that we’ll execute the deliverables described in your engagement at the cadence and quality stated. Specifics on our outcome guarantee are in Section 5.
3. Pricing and payment
Pricing for our subscription tiers is published at /pricing and is what you pay unless we’ve agreed to a custom enterprise quote in writing.
- Billing. Subscription services are billed monthly in advance unless otherwise stated.
- Payment methods. Credit/debit cards, ACH, or bank transfer. Specific options depend on tier and region.
- Taxes. Prices are exclusive of sales tax, VAT, GST, and similar taxes. You’re responsible for any applicable taxes.
- Late payment. Invoices not paid within 14 days of the due date may result in a pause of active deliverables until resolved.
- Setup fees. We don’t charge setup fees on published tiers. Custom enterprise engagements may include one-time setup fees stated up front.
4. Term and termination
Subscription services are month-to-month after the initial 90-day ramp period. You may cancel at any time after the ramp period with 30 days’ written notice via email to [email protected]. We may terminate the engagement with 30 days’ notice as well.
We may suspend or terminate the Services immediately if you breach these Terms, fail to pay invoices, or engage in activity that puts our reputation, infrastructure, or other clients at risk.
5. The 90-day milestone guarantee
For every published subscription tier, we set measurable milestones for the first 90 days of the engagement. These are agreed in writing during onboarding and tied to your specific market and starting position.
If we miss the agreed milestones at the end of the 90-day ramp, you can stop paying. No clawback. No clause that requires you to keep paying while we “try harder.” You owe nothing further and we exit the engagement cleanly.
The guarantee applies when (a) you’ve given us the access we requested at onboarding, (b) you haven’t made changes to your profile, website, or business model that materially affect the ranking outcomes, and (c) you’ve paid invoices to date.
6. Intellectual property
Our IP. The Site, our templates, frameworks, methodologies, internal documentation, and any tools we’ve developed remain our property. We grant you a non-exclusive, non-transferable license to use deliverables we create for you, for your business, for the duration of the engagement and indefinitely after.
Your IP. Your business name, logo, content, and any materials you give us remain yours. You grant us a limited license to use them solely to deliver the Services.
Portfolio rights. Unless you tell us in writing not to, we may reference our work on your behalf in our portfolio and case studies, with reasonable anonymization where you request it.
7. Confidentiality
We treat anything you share about your business, financials, customers, or strategy as confidential. We don’t share it with third parties except service providers under NDA who need it to deliver the Services.
You agree to treat our pricing, methodologies, and any proprietary frameworks we share with you as confidential and not to disclose them to competitors.
8. Acceptable use of the Site
You agree not to:
- Use the Site for any unlawful purpose.
- Scrape, crawl, or index the Site beyond standard search engine indexing.
- Attempt to bypass any rate limits, security controls, or access protections.
- Impersonate any person or misrepresent your affiliation with any organization.
- Upload viruses, malware, or anything intended to harm the Site or its users.
9. Disclaimer of warranties
The Site and the Services are provided “as is” and “as available.” To the maximum extent permitted by law, we disclaim all warranties, express or implied, including implied warranties of merchantability, fitness for a particular purpose, and non-infringement.
We don’t warrant that the Site will be uninterrupted, error-free, or that any specific ranking, traffic, or revenue outcome will result from the Services. Search engine behavior is outside our control and changes frequently.
10. Limitation of liability
To the maximum extent permitted by law, our total liability to you for any claim arising out of or related to these Terms or the Services is limited to the total fees you paid us in the three (3) months immediately preceding the event giving rise to the claim.
We’re not liable for any indirect, incidental, special, consequential, or punitive damages, including lost profits, lost revenue, lost data, or business interruption, even if we’ve been advised of the possibility of such damages.
11. Indemnification
You agree to indemnify and hold us harmless from any claims, damages, or expenses arising from (a) your breach of these Terms, (b) your misuse of the Services, or (c) materials you provide that infringe a third party’s rights.
12. Changes to these Terms
We may update these Terms from time to time. Material changes will be announced via email to active clients and via a notice on the Site at least 30 days before they take effect. Continued use of the Services after the effective date constitutes acceptance.
13. Governing law and disputes
These Terms are governed by the laws of the State of Delaware, United States, without regard to its conflict-of-laws principles.
Any disputes will first be addressed by good-faith negotiation. If that fails, disputes will be resolved through binding arbitration in the State of Delaware under the rules of the American Arbitration Association, except that either party may seek injunctive relief in court for intellectual property or confidentiality claims.
14. Contact
Questions about these Terms? Email [email protected].
Local Owl is operated by WisdmLabs.