Google rankings for dental practices.

The work that gets a dental office into the map and the search results when people nearby look for a dentist or a treatment. Local SEO for dentists covers your Google Business Profile, your reviews and photos, your listings across the web and the pages on your website.

Our plans start from $499 a month for one practice, month to month, with no setup fee. Professional starts from $1,299 a month for up to 3 locations and Dominate from $3,799 for up to 3 with the most work each month. Four to ten locations are $400 a month plus $250 a location. The exact plan and price are agreed on the call.

Profile changes like the categories, the treatments and the booking link are usually made in the first weeks, though Google may take a few days to review them. Moving up the map usually takes months, and longer in a crowded metro with long-established practices than in a suburb with a few dentists on the map. After the free check we tell you what looks realistic for your area.

You don't have to. Google allows a separate profile for each public-facing dentist who can be reached at the practice during their hours, named with the dentist's name only, alongside the practice's own profile. Support staff, such as the front desk team, shouldn't have one. Dentist profiles can help when patients search for someone by name, but they also spread reviews across more profiles. For most practices the practice profile comes first, and we decide on dentist profiles case by case.

Usually not. Google's guidelines say that when a practitioner is the only public-facing one at a location and represents a branded organization, it's best to share one profile with the organization. For most solo dentists that means one profile for the practice. We look at your setup in the free check.

Pick the category that describes most of your patients' visits, and add the others as secondary categories. Google asks for categories that are as specific as possible but still describe your main business. If cosmetic work is most of what you do, Cosmetic dentist as primary with Dentist as a secondary category is usually right. If most visits are check-ups and cleanings, keep Dentist as primary.

Google has a category for most specialties, including Orthodontist, Pediatric dentist, Oral surgeon, Oral and maxillofacial surgeon, Periodontist, Endodontist and Dental implants provider. A specialist practice usually takes its specialty as the primary category. A general practice that also places implants or straightens teeth usually keeps Dentist as primary and adds the specialty only if patients book it on its own.

Never confirm or deny that the reviewer is a patient, and don't mention treatment, dates or anything from their records. Thank them in general terms, say you take concerns seriously, and invite them to call the office. The US Department of Health and Human Services has taken action against dental practices whose review replies gave away patient details, so a short, general reply is the safe one. This is general guidance, and your own compliance advisor has the final say.

Keep it general. The American Dental Association advises against acknowledging that a reviewer was a patient, for positive and negative reviews alike, and a warm reply that uses a name or mentions a treatment does exactly that. A safe reply reads something like: thank you for the kind words, our team works hard to look after all our patients. Our reply templates are written this way.

Not in the business name. Your business name has to match your real-world name, and Google's guidelines don't allow extra information in it, which can get a profile suspended. Treatments belong in the services list, and the insurers you accept on your website, where patients look for them.

The requests go to every patient the same way after a visit, with a direct link to your review form. Google doesn't allow discounts or gifts for reviews, asking only the patients you expect to be happy, or reviews from your own team, so we do none of those. How many reviews come in depends on your patients.

Yes. Your profile links to it, and Google uses it to confirm what your profile says. A page for each main treatment, such as implants or Invisalign, gives patients and Google more to go on than one long services page. Pages for the neighborhoods you serve can help you show up beyond your own street, and every plan includes some.

Yes. The profile work takes an afternoon: the categories, the treatments, the booking link, photos and hours. What takes time is keeping it up every month: review requests, replies, photos and listings. The free check tells you what to change first, whether you do it yourself or hand it to us.

No. Google says no one can guarantee a ranking, and anyone who does is guessing. We do the work inside Google's rules and show you the results in your monthly report.