Local SEO for dentists

Local SEO for dental practices.

Single-doc and multi-doc practices, cosmetic and general, owner-operated and DSO-backed. We rank dental Business Profiles in the 3-pack for the queries that actually convert: 'cosmetic dentist near me,' 'emergency dental,' and the long-tail procedure names.

70%
of new-patient queries are 'near me'
Google data
<5%
of clicks go beyond the 3-pack
for local-intent queries
$2.1k+
average lifetime value
per new dental patient
30 days
to ranking movement
for primary procedure keywords
What we see

Six things keeping dental practices out of the 3-pack.

The mistakes specific to dental practices that we see in nearly every audit. Each is fixable.

Wrong primary category

Most dental practices list 'Dentist' as primary when 60% of their revenue is cosmetic, Invisalign, or implants. Wrong primary category = ranking for the wrong queries.

Insurance keyword stuffing

Trying to rank for 'Delta Dental dentist' or 'Aetna dentist' by stuffing insurance names in the profile description. Google's spam filter catches it and demotes.

Multi-doctor profile chaos

Each doctor wants their own Business Profile. Practices end up with 4-5 profiles competing with each other, splitting reviews, confusing patients.

Stagnant review velocity

Older patient base = lower review rate. Practices get a flurry of reviews when they launch, then nothing for 18 months while competitors stack new 5-stars weekly.

Procedure pages that don't rank

One generic 'Services' page covering 30 procedures ranks for none of them. Google needs one focused page per procedure with schema markup.

HIPAA-anxiety review responses

Practices afraid to respond to negative reviews because of HIPAA. Result: bad reviews sit unanswered. The fix is a HIPAA-compliant response template; we have one.

What ranks

The signals Google reads for dental practices.

Each of these is a lever we pull during onboarding. None of them are 'magic.' All of them are measurable.

Primary category specificity

Cosmetic Dentist, Pediatric Dentist, Endodontist, Periodontist. The most specific category that matches your highest-revenue service. Single biggest lever.

Service-list completeness

Every procedure you offer, listed in the Services section of your profile, with proper descriptions. Drives long-tail procedure-name rankings.

Review velocity (weekly, not monthly)

Google weighs recent review velocity heavily. Two new 5-star reviews per week beats twenty in a single burst, then silence.

Procedure-specific landing pages

One page per procedure on your website, schema-marked, linked from your Business Profile. Connects the website ranking signal to the profile.

Photo cadence

Real interior + team + procedure photos uploaded weekly. Stock photos and 5-year-old facility shots drag rankings down.

Q&A activity

Most dental profiles have 0-2 Q&A entries. Profiles with 10+ Q&A pairs (we seed them) outrank profiles without.

Services that fit

The services that move the needle for dental practices.

Most clients in your industry start with one or two of these and add as needed. Every service has published pricing.

Foundation

Your Google listing, run like a living storefront.

Categories, posts, photos, Q&A: every signal Google reads from your listing, tuned weekly. Most clients see tracked keywords move inside 30 days.

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Visibility

Top 3 of Google Maps, neighborhood by neighborhood.

70%+ of local searches never scroll past the map. We push you into the Google 3-pack for the keywords that bring customers, across every neighborhood you serve.

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Reputation

More 5-star reviews. White-hat, automated, on autopilot.

Automated SMS, email, and QR flows after every customer touchpoint. Negative reviews intercepted privately before they hit Google. Most clients triple their monthly review count inside 90 days.

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Content

A page that ranks for every neighborhood you serve.

One generic 'Service Area' page can't rank for 20 neighborhoods. Google needs one focused page per area, schema-marked and internally linked. We write and ship them on a 60-day cadence.

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Dentists FAQ

Dentists questions, answered..

Ready to rank for dental practices?

Free 30-minute audit specific to your industry. Live screenshare of your visibility gap, competitor signals, and the 90-day plan.