
Rohan Thakare
Co-founder & Strategist
- community answers
- 150+
- recommended by Google
- 30+
community answers
recommended by Google
Local Owl runs plumbing SEO for one-truck plumbers, multi-crew shops and drain cleaning companies. We look after your Google Business Profile every month, so you show up on the map when homeowners nearby search for drain cleaning, sewer repair, a water heater or an emergency plumber.
Against the top 3 for “drain cleaning near me”
How it works
When someone nearby searches for a plumber or drain cleaning, Google shows a map with three businesses above the websites. It picks them on relevance, distance and prominence, and says there is no way to pay for a better local ranking. A plumber who goes to the customer can set up as a service-area business: the address is hidden and the profile lists the areas you serve. Plumber SEO works on relevance and prominence: a profile that matches the jobs homeowners search for, and enough real reviews, photos and listings for Google to trust it.
On a phone, signed out, in the Maps app: the address and service area, the category, the services, the hours, the photos and the reviews.
We search your main jobs from the towns you serve and look at what the three companies ahead of you do that you don't.
The profile, reviews, photos, listings and pages, then a monthly report on calls and website clicks from your profile.
Bronze Product Expert is a public recognition Google grants for verified, community-recommended answers in its Business Profile Help Community. It cannot be bought or self-awarded. Both co-founders who lead the plumbing work hold it.

Co-founder & Strategist
community answers
recommended by Google

Co-founder & Strategist
community answers
recommended by Google
What we do
Google's own example is a plumber who runs the business from home: clear the address from the profile. We hide your address if customers don't come to you, list the towns you serve within the roughly two hours' drive Google asks for, and set Plumber as the primary category.
Google lets plumbers list services with a description and a price, and its own example for a plumbing business is Install faucet or Repair toilet. We add each job you do under the name homeowners search for, so the profile matches the searches that end in a call.
Google asks for your regular customer-facing hours. We set them to when someone really picks up, list 24 hours only if someone answers at night, keep holiday hours current, and test the call button from a phone.
We set up review requests that go to every customer the same way after a job, usually by text, and give you reply templates. It stays inside Google's rules: no discounts for reviews, no asking only the happy customers, and no reviews from your own techs.
We add photos of your own work, your crew and your vans to the profile, so homeowners see who is coming to the door, and report photos other people added that don't belong there.
We keep your name and phone the same across the directories homeowners check, and add pages to your website for the towns you want calls from.
Free check
This is what the free check looks like. A person reads your profile on a phone, the way a homeowner with a leak would, and sends the three changes that matter most, in order. The company in this sample is made up.
In order, so you know what to do this week.
Written out, with where to find it in your profile.
The three companies ranking ahead of you for your main job.
We check your public profile. You don't have to add us as a manager.
Against the top 3 for “drain cleaning near me”
Copper Hollow Plumbing, Columbus, sample
Pricing
Starting prices, month to month, with no setup fee. Starter is for a plumbing company with one profile; Professional and Dominate cover up to three offices, and four or more use our multi-location pricing. The exact plan and price are agreed on the call.
Starter, one company, from
$499a month
| Plan | Price |
|---|---|
| Starter, 1 profile | $499 a month |
| Professional, up to 3 profiles | $1,299 a month |
| Dominate, up to 3 profiles | $3,799 a month |
| 4 to 10 locations | $400 a month plus $250 a location |
Where you start, and the exact price, are agreed on the call. More than 10 locations? We price it on the call.
How we work
The usual way we work with a plumbing company. The details are agreed on the call.
We keep your profile right and active. Where you rank also depends on how far the searcher is and the plumbers near them, so we don't promise a position.
We set up the requests and the reply templates. How many reviews come in depends on your customers.
No fake reviews, no keywords added to your company's name, no virtual offices to look local, and no discounts in exchange for reviews.
No setup fee and no contract. Stop whenever you like.
Getting started
Today
Your company's name, your Google profile link and the work you want more of.
Within 2 business days
A person checks your profile and sends the three changes that matter most, in order.
If you start
Usually those changes first, then review requests and the rest of the plan we agreed.
Every month
The monthly work, then a report on calls and website clicks.
Fit
Run an HVAC, electrical or roofing company? See contractor SEO
The work that gets a plumbing company into the map and the search results when people nearby look for a plumber, drain cleaning or a new water heater. It covers your Google Business Profile, your reviews and photos, your listings across the web and the pages on your website.
Our plans start from $499 a month for one plumbing company, month to month, with no setup fee. Professional starts from $1,299 a month for up to 3 locations and Dominate from $3,799 for up to 3 with the most work each month. Four to ten locations are $400 a month plus $250 a location. The exact plan and price are agreed on the call.
Profile changes like the service area, the category and the services are usually made in the first weeks, though Google may take a few days to review them. Moving up the map usually takes months, depending on how strong the plumbers above you are. After the free check we tell you what looks realistic for your area.
Yes, many plumbers work that way. Google's own guidelines use a plumber working from home as the example: clear the address from the profile and set a service area instead. The profile then shows the areas you serve, and you can show up on the map in them.
No. Google allows up to 20 service areas and asks that the whole area stay within about two hours' drive of where you're based. List the towns and ZIP codes where you do most of your work. Distance is one of the three things Google ranks on, so towns far from your base are the hardest to show up in.
Google asks for your real customer-facing hours, so list 24 hours only if someone really answers the phone at night. Add emergency plumbing as a service, and have a page on your website that says you take emergency calls and which towns you cover. Distance still counts at night, so you'll show up most often near your base.
No. Google's guidelines don't allow taglines, service information or location information in the business name, so the name on the profile is the one on your truck, invoices and website. We work on the services, the service area and the pages instead.
They're a separate product. Local Services Ads are ads at the top of the page, with the Google Verified badge, and you pay when a customer gets in touch through the ad. Google says there's no way to pay for a better local ranking, so running them doesn't move you on the map. We look after the profile and the map, not the ads.
A request goes to every customer the same way after the job, usually by text, with a direct link to your review form. Google doesn't allow discounts or gifts for reviews, asking only the customers you expect to be happy, or reviews from your own staff, so we do none of those. How many reviews come in depends on your customers.
Yes. Keep the reply calm and short: thank them, explain the charge in a line or two without sharing private details, and give a number to call to sort it out. Your reply shows under the review for everyone who reads it, and we give you templates for it.
Each office with staff there during your hours can have its own profile, with its own service area. Google doesn't allow more than one profile for the same location, or a profile for an address that is only a mailbox or a virtual office. Professional covers up to 3 profiles and Dominate up to 10.
Yes. Your profile links to it, and Google uses it to confirm what your profile says. Pages for the towns you serve can help you show up beyond the area around your base, and every plan includes some.
Yes. The profile work takes an afternoon: the address, the service area, the category, the services and the hours. What takes time is keeping it up every month: review requests, replies, photos and listings.
No. Google says no one can guarantee a ranking, and anyone who does is guessing. We do the work inside Google's rules and show you the results in your monthly report.
Send us your company. A person checks your profile and replies within two business days with the three changes that matter most. It's free.