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Plumber SEO services

Local SEO for plumbers.

Local Owl runs plumbing SEO for one-truck plumbers, multi-crew shops and drain cleaning companies. We look after your Google Business Profile every month, so you show up on the map when homeowners nearby search for drain cleaning, sewer repair, a water heater or an emergency plumber.

  • Your service area, services and hours set up the way Google asks
  • Run by two Google Product Experts, inside Google's rules
  • From $499 a month, month to month, no setup fee
  • Google Product ExpertsVerify the badge on Google
  • From $499 a monthStarting prices for every plan
  • Month to monthNo setup fee, no contract
  • Free profile checkA person replies within 2 business days
A plain white work van parked on a street in front of a red brick building

How it works

How plumber SEO works on Google

When someone nearby searches for a plumber or drain cleaning, Google shows a map with three businesses above the websites. It picks them on relevance, distance and prominence, and says there is no way to pay for a better local ranking. A plumber who goes to the customer can set up as a service-area business: the address is hidden and the profile lists the areas you serve. Plumber SEO works on relevance and prominence: a profile that matches the jobs homeowners search for, and enough real reviews, photos and listings for Google to trust it.

  1. 1

    We check your profile the way a homeowner with a leak would

    On a phone, signed out, in the Maps app: the address and service area, the category, the services, the hours, the photos and the reviews.

  2. 2

    We compare you with the plumbers above you

    We search your main jobs from the towns you serve and look at what the three companies ahead of you do that you don't.

  3. 3

    We do the work each month

    The profile, reviews, photos, listings and pages, then a monthly report on calls and website clicks from your profile.

Recognized by Google

Your company's profile is looked after by Google Product Experts

Bronze Product Expert is a public recognition Google grants for verified, community-recommended answers in its Business Profile Help Community. It cannot be bought or self-awarded. Both co-founders who lead the plumbing work hold it.

Rohan Thakare

Rohan Thakare

Co-founder & Strategist

Bronze Product Expert
community answers
150+

community answers

recommended by Google
30+

recommended by Google

Verify on Google
Shubham Kakkad

Shubham Kakkad

Co-founder & Strategist

Bronze Product Expert
community answers
260+

community answers

recommended by Google
45+

recommended by Google

Verify on Google

What we do

What our plumber SEO usually covers each month

Service area and category set up right

Google's own example is a plumber who runs the business from home: clear the address from the profile. We hide your address if customers don't come to you, list the towns you serve within the roughly two hours' drive Google asks for, and set Plumber as the primary category.

  • Home address hidden from the map
  • Up to 20 towns or ZIP codes you really serve
  • Plumber as the primary category, few secondary ones

Every job, listed as a service

Google lets plumbers list services with a description and a price, and its own example for a plumbing business is Install faucet or Repair toilet. We add each job you do under the name homeowners search for, so the profile matches the searches that end in a call.

  • Drain cleaning, sewer repair, water heaters, repipes and leak detection
  • Emergency plumbing listed where you offer it
  • A short description on each, and a price where you want one

Hours that match when you answer

Google asks for your regular customer-facing hours. We set them to when someone really picks up, list 24 hours only if someone answers at night, keep holiday hours current, and test the call button from a phone.

  • Hours that match when you pick up
  • 24 hours only if someone answers at night
  • Call button and website link tested on a phone

A review request system

We set up review requests that go to every customer the same way after a job, usually by text, and give you reply templates. It stays inside Google's rules: no discounts for reviews, no asking only the happy customers, and no reviews from your own techs.

  • Requests to every customer after a job
  • Reply templates for good and bad reviews
  • Nothing that breaks Google's review policy

Photos of real jobs

We add photos of your own work, your crew and your vans to the profile, so homeowners see who is coming to the door, and report photos other people added that don't belong there.

  • Before and after photos from real jobs
  • Crew and van photos customers recognize at the door
  • Photos that don't belong reported for removal

Listings and pages that match

We keep your name and phone the same across the directories homeowners check, and add pages to your website for the towns you want calls from.

  • Citations on the directories homeowners use
  • Town pages on your website
  • A monthly report on calls and website clicks

Free check

See a sample plumbing profile check

This is what the free check looks like. A person reads your profile on a phone, the way a homeowner with a leak would, and sends the three changes that matter most, in order. The company in this sample is made up.

  • The three changes first

    In order, so you know what to do this week.

  • How to make each one

    Written out, with where to find it in your profile.

  • What the plumbers above you do

    The three companies ranking ahead of you for your main job.

  • No access needed

    We check your public profile. You don't have to add us as a manager.

Free plumbing profile check, sample

Copper Hollow Plumbing, Columbus

Against the top 3 for “drain cleaning near me”

  • AddressHome address showing on the mapFix
  • Service areaThe whole state, far past 2 hours' driveFix
  • ServicesNo drain cleaning or sewer repair listedFix
  • PhotosMostly the van, few photos of jobsFix
  • Primary categoryPlumber, the same as the top 3OK
  • Name and phoneMatch the websiteOK
Change firstHide the home address

Pricing

Plumber SEO pricing

Starting prices, month to month, with no setup fee. Starter is for a plumbing company with one profile; Professional and Dominate cover up to three offices, and four or more use our multi-location pricing. The exact plan and price are agreed on the call.

Starter, one company, from

$499a month

  • 1 Google Business Profile
  • 50 citations built
  • Review request system
  • 4 location landing pages
  • Monthly reporting
  • Email support

More than one office

PlanPrice
Starter, 1 profile$499 a month
Professional, up to 3 profiles$1,299 a month
Dominate, up to 3 profiles$3,799 a month
4 to 10 locations$400 a month plus $250 a location

Where you start, and the exact price, are agreed on the call. More than 10 locations? We price it on the call.

How we work

How we work

The usual way we work with a plumbing company. The details are agreed on the call.

No ranking promises

We keep your profile right and active. Where you rank also depends on how far the searcher is and the plumbers near them, so we don't promise a position.

Review requests, not a review count

We set up the requests and the reply templates. How many reviews come in depends on your customers.

Inside Google's rules

No fake reviews, no keywords added to your company's name, no virtual offices to look local, and no discounts in exchange for reviews.

Month to month

No setup fee and no contract. Stop whenever you like.

A plumber's hands on an outdoor water valve, a pipe thread wrapped in yellow tape beside it

Getting started

What happens after you ask for a check

  1. 1

    Today

    Send the form

    Your company's name, your Google profile link and the work you want more of.

  2. 2

    Within 2 business days

    Your three changes

    A person checks your profile and sends the three changes that matter most, in order.

  3. 3

    If you start

    The first month

    Usually those changes first, then review requests and the rest of the plan we agreed.

  4. 4

    Every month

    Work and report

    The monthly work, then a report on calls and website clicks.

Fit

Who our plumber SEO is for, and who it isn't

A good fit

  • Plumbing companies with a verified Google profile, from one truck to several crews
  • Drain cleaning and sewer repair companies, and plumbers who do that work too
  • Service-area plumbers who go to the customer, and shops with a counter customers visit
  • One to ten locations

Not a fit

  • A suspended profile, which needs a reinstatement first
  • A plumber without a verified profile yet
  • HVAC, electrical and roofing companies, which have their own page
  • Anyone who wants a guaranteed number one, or reviews they paid for

Run an HVAC, electrical or roofing company? See contractor SEO

Plumber SEO FAQ

Questions plumbers ask

What is plumber SEO?

The work that gets a plumbing company into the map and the search results when people nearby look for a plumber, drain cleaning or a new water heater. It covers your Google Business Profile, your reviews and photos, your listings across the web and the pages on your website.

How much does plumber SEO cost?

Our plans start from $499 a month for one plumbing company, month to month, with no setup fee. Professional starts from $1,299 a month for up to 3 locations and Dominate from $3,799 for up to 3 with the most work each month. Four to ten locations are $400 a month plus $250 a location. The exact plan and price are agreed on the call.

How long does plumber SEO take?

Profile changes like the service area, the category and the services are usually made in the first weeks, though Google may take a few days to review them. Moving up the map usually takes months, depending on how strong the plumbers above you are. After the free check we tell you what looks realistic for your area.

I run my plumbing business from home or from my truck. Can I still rank?

Yes, many plumbers work that way. Google's own guidelines use a plumber working from home as the example: clear the address from the profile and set a service area instead. The profile then shows the areas you serve, and you can show up on the map in them.

Should I list every town in my metro as my service area?

No. Google allows up to 20 service areas and asks that the whole area stay within about two hours' drive of where you're based. List the towns and ZIP codes where you do most of your work. Distance is one of the three things Google ranks on, so towns far from your base are the hardest to show up in.

How do I show up for emergency plumber searches at night?

Google asks for your real customer-facing hours, so list 24 hours only if someone really answers the phone at night. Add emergency plumbing as a service, and have a page on your website that says you take emergency calls and which towns you cover. Distance still counts at night, so you'll show up most often near your base.

Should I put "emergency" or my town in my business name?

No. Google's guidelines don't allow taglines, service information or location information in the business name, so the name on the profile is the one on your truck, invoices and website. We work on the services, the service area and the pages instead.

Do Local Services Ads help my map ranking?

They're a separate product. Local Services Ads are ads at the top of the page, with the Google Verified badge, and you pay when a customer gets in touch through the ad. Google says there's no way to pay for a better local ranking, so running them doesn't move you on the map. We look after the profile and the map, not the ads.

How do you get more reviews when customers never come to us?

A request goes to every customer the same way after the job, usually by text, with a direct link to your review form. Google doesn't allow discounts or gifts for reviews, asking only the customers you expect to be happy, or reviews from your own staff, so we do none of those. How many reviews come in depends on your customers.

A customer left a bad review about a price or a callout fee. Should we reply?

Yes. Keep the reply calm and short: thank them, explain the charge in a line or two without sharing private details, and give a number to call to sort it out. Your reply shows under the review for everyone who reads it, and we give you templates for it.

We have two offices. Do we need two profiles?

Each office with staff there during your hours can have its own profile, with its own service area. Google doesn't allow more than one profile for the same location, or a profile for an address that is only a mailbox or a virtual office. Professional covers up to 3 profiles and Dominate up to 10.

Does my plumbing company still need a website?

Yes. Your profile links to it, and Google uses it to confirm what your profile says. Pages for the towns you serve can help you show up beyond the area around your base, and every plan includes some.

Can I do plumber SEO myself?

Yes. The profile work takes an afternoon: the address, the service area, the category, the services and the hours. What takes time is keeping it up every month: review requests, replies, photos and listings.

Can you guarantee my company a top 3 spot?

No. Google says no one can guarantee a ranking, and anyone who does is guessing. We do the work inside Google's rules and show you the results in your monthly report.

Find out what to change first on your company's profile

Send us your company. A person checks your profile and replies within two business days with the three changes that matter most. It's free.

Chrome bath taps and a shower hose on a white bathtub