Rohan Thakare
Co-founder & Strategist
Bronze Product Expert
- community answers
- 150+
- recommended by Google
- 30+
community answers
recommended by Google
White label local SEO services for agencies, under your brand.
Local Owl is the local SEO partner behind your agency. We manage each client's Google Business Profile, listings, reviews and location pages, and you resell the work under your own brand at your own price. Your clients see your logo on every report and never hear our name.
- $399 per location a month, no client minimum
- White label reports and client logins with your logo
- NDA from day one, and we never contact your clients
Northpeak Digital
SeptemberLocal search report
Bright Smile Dental, Austin
- Calls from Google
- 14218%
- Direction requests
- 9611%
- New reviews
- 9
Done this month
- Services and photos updated on the profile
- 12 citations corrected
- Location page for Round Rock published
- Google Product ExpertsVerify the badge on Google
- Since 2012The local SEO arm of WisdmLabs
- NDA on every accountWe never contact your clients
- $399 a locationNo client minimum
How it works
What is white label local SEO?
White label local SEO means a specialist team does the local SEO work and your agency sells it as its own. Your client sees your brand on every report and email. It is also called private label or reseller local SEO. You set the price, keep the client and keep the margin.
- 1
You sell it
Your client buys local SEO from your agency, at your price. You stay their only contact.
- 2
We do the work
Our team runs the profile, listings, reviews and location pages, led by a Google Product Expert.
- 3
You send the report
Every month you get a report in your branding, ready to forward, with nothing on it that names us.
Recognized by Google
The people on your clients' accounts are vetted by Google itself
Bronze Product Expert is a public recognition Google grants for verified, community-recommended answers in its Business Profile Help Community. It cannot be bought or self-awarded. Both co-founders who work on your clients' accounts hold it.
Shubham Kakkad
Co-founder & Strategist
Bronze Product Expert
- community answers
- 260+
- recommended by Google
- 45+
community answers
recommended by Google
What we do
What ships every month for each location
White label Google Business Profile management
Each location's Google Business Profile (GBP) kept current every month, under your brand.
- 1 Google Business Profile per location
- Categories, services and hours checked every month
- Edits by Google or the public caught and fixed
Business listings and citations
Your client listed on the directories that matter, with the same details everywhere.
- 50 citations built
- Name, address and phone matched across every listing
- Duplicates found and cleaned up
A review request system
A review request system set up for your client's customers. We can't promise how many reviews come in; we make asking easy.
- Review requests set up for your client
- Requests sent after each job or visit
- Requests that follow Google's review rules
Location pages
Pages on your client's website for the towns they serve, more of them when we build the website.
- 4 location pages, up to 10 if we build the website
- Written for the towns your client serves
- Handed to you or published on the client's site
White label reports
See a sample white label local SEO report
This is done-for-you work with white label reporting included, not a software subscription. Your client gets the report, the portal and every email from your agency.
A branded monthly report your client opens
Your logo and colours on a report you can forward as it is.
A client login with your logo
Your clients log in to a reporting portal branded with your agency's logo and colours, and see their numbers any day of the month.
Your partner dashboard for every location
Every client you place with us and the work on each, in one place.
Nothing that names Local Owl
No logo, no footer, no email signature. The work is yours.
Northpeak Digital
SeptemberLocal search report
Bright Smile Dental, Austin
- Calls from Google
- 14218%
- Direction requests
- 9611%
- New reviews
- 9
Done this month
- Services and photos updated on the profile
- 12 citations corrected
- Location page for Round Rock published
Northpeak Digital
September reportBright Smile Dental, Austin
Local search report, prepared for your client
Calls from Google, last 6 months
AprMayJunJulAugSep
- Calls
- 14218%
- Directions
- 9611%
- New reviews
- 9
- Services and photos updatedProfile
- 12 citations correctedListings
- Round Rock page publishedWebsite
Prepared byNorthpeak Digital
Pricing
White label local SEO pricing and packages
$399 a month for each location. That's the same work as our $499 Starter plan, done under your brand. There's no minimum number of clients, and 10 or more locations get volume pricing.
Per location
$399a month
- 1 Google Business Profile
- 50 citations built
- Review request system
- 4 location landing pages
- Monthly reporting
- Reports and portal in your branding
How much to mark up white label local SEO
You set your client's price. At $399 a month from us:
| Your client pays | You keep |
|---|---|
| $799 a month | $400 |
| $999 a month | $600 |
| $1,199 a month | $800 |
No client minimum. 10 or more locations get volume pricing.
The white label
White label terms: your brand, your client, our NDA
What agencies ask us about first, and what we put in the agreement.
NDA before we start
We sign your NDA, or ours, before you share a single client. Your client list stays yours.
We never contact your client
No emails, no calls, no follow-ups. Everything goes through you unless you ask us to join.
Your brand on everything
Reports, the client portal and every email your client sees carry your agency's name and logo.
We join calls as your team
When you want a specialist on a scoping or review call, we join as part of your agency, and help with the pitch.
Getting started
How the reseller program starts, step by step
- 1
Step 1
The $97 audit
Send us one client. Within three business days of payment you get a full local SEO audit with your logo on it, ready to show them.
- 2
Step 2
Onboard
NDA signed, your brand kit set up on the reports and client portal, and access to the client's profile through your agency.
- 3
Step 3
Month one
We do the first month's work and send you the first report in your branding. The $97 comes off this invoice.
- 4
Ongoing
Add clients
Each new client starts with the same audit, and your partner dashboard keeps every client and its work in one place.
Fit
Who this is for, and who it isn't
A good fit
- Web design, paid media and branding agencies whose clients ask for local SEO
- SEO agencies already selling local SEO, or about to start, that don't want to hire for it
- Agencies with single-location or multi-location local clients
Not a fit
- Agencies looking for the cheapest citation package
- Clients who want guaranteed number-one rankings
- Businesses outside Google's guidelines, such as fake addresses
Running a business and looking for a local SEO company yourself? See our local SEO services for businesses
Agency FAQ
Questions agencies ask
How much does white label local SEO cost?
With us, $399 per location a month, with no client minimum. When we looked at the agencies selling it in 2026, white label local SEO ran from about $299 to $500 per location a month. For 10 or more locations, ask us for volume pricing.
How much should I mark up white label local SEO?
That is your call. Agencies usually resell at two to three times what they pay, so at $399 your client would pay about $800 to $1,200 a month per location and you keep $400 to $800. For comparison, the same work bought direct from us is $499 a month on our own Starter plan.
Do I need a private label SEO partner, or should I hire?
A senior local SEO hire only pays off once you have enough local clients to keep them busy. Until then, a private label partner lets you sell local SEO from the first client and keep the margin on each one.
Is white label local SEO the same as private label or reseller SEO?
Yes. White label, private label and reseller local SEO all mean the same thing: a specialist team does the work and your agency sells it under its own name. With us, your client never sees our name.
Do you manage Google Business Profiles under our brand?
Yes. We get access to each client's Google Business Profile through your agency, manage it every month and report the work under your name. Your client stays the owner of the profile, and the access stays with your agency.
What goes into the monthly white label report?
Calls, direction requests and website clicks from Google, new reviews, and the work we did that month. It carries your logo and colours and nothing that names us.
Can my clients log in to see their reports?
Yes. Each client gets a login to our white label reporting software, branded with your agency's logo and colours, with their numbers and reports. Your team gets one partner dashboard for every client you place with us.
Is this a tool or a done-for-you service?
A done-for-you service. Our team does the work on each location every month, and the reporting, portal and dashboard come with it. You don't need to learn or pay for a separate local SEO tool.
Is there a minimum number of clients?
No. You can start with one client and add more when you sell them. Each location is billed monthly.
Will you ever contact my clients?
No. We sign an NDA before you share a client, and every email, report and call goes through your agency. We only speak to your client when you ask us to join a call, and then we join as part of your team.
Will you join client calls as part of my team?
Yes, when you ask. We join scoping and review calls as your agency's specialist and can help with the pitch.
How long does onboarding take for a new client?
It starts with the $97 audit, which you get within three business days of payment. Once the client signs, we set up the NDA, your brand on the reports and portal, and access to the profile. Then the first month of work starts and ends with your first report.
What do I get for the $97 audit, and is it credited?
We audit one client's local search the way we would on day one: the Google Business Profile, reviews, listings, map rankings around them and the website's local pages. You get it with your logo on it, ready to send. If the client signs, the $97 comes off your first month.
Do you work with agencies outside the US?
Yes. We work with agencies anywhere, for clients in any country where Google Business Profile is available.
Who does the work?
Local Owl's team, the local SEO arm of WisdmLabs. The work is led by Google Bronze Product Experts, a recognition Google grants for verified answers in its Business Profile Help Community. If a client's profile ever gets suspended, we run the reinstatement for you under the same white label.
Start with a $97 white label audit of one client
We audit one of your clients and send it back with your logo on it within three business days. The $97 is credited to your first month if they sign.
