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Cleanup

A decade of directory mess, cleaned up in 30 days.

Old Yelp listings, abandoned ex-employee profiles, stale aggregator data, all surfaced, merged, and reclaimed under your account. Flat fee, 30 days.

  • Full citation cleanup in 30 days, flat fee
  • Duplicates merged, abandoned profiles reclaimed, NAP normalized
  • Everything documented in a directory ledger you keep forever
Start cleanupSee pricing
Where your directory data is probably wrong right now

Six places trust is silently leaking from your citation footprint.

Most businesses have 30–60 listings they don't know about, each one a small contradiction Google has to resolve. The algorithm hedges its bet, and you lose rank.

Forgotten Yelp duplicates

Old profiles from a previous office, a previous DBA, or a contractor who claimed it years ago and never gave it back. Splits review signal between profiles.

Aggregator chain pollution

Foursquare, Localeze, Data Axle, and Neustar feed hundreds of downstream directories. One bad record at the aggregator level propagates everywhere, and most cleanup services never fix the source.

Ex-employee created profiles

Listings still owned by someone no longer at the company. Hidden liability and lost trust signal, and a competitive risk if the person ever turns malicious.

Industry directory mis-categorization

Avvo, Healthgrades, Houzz, every industry has its own ecosystem, and most businesses are categorized wrong on at least one. Wrong category, wrong searches.

Apple Maps inconsistencies

Often forgotten entirely, frequently has wrong hours or wrong category. Apple Maps drives meaningful traffic Google doesn't see, and Siri reads from it directly.

Citation chain after rebrand

Business name change, DBA addition, or merger leaves a trail Google can take 6+ months to reconcile on its own. Manual cleanup compresses that to weeks.

What's included

Everything you get, step by step

01
Step 1

Full-web directory sweep

Surface every listing about your business, including the forgotten ones from 5 years ago. We use four different data sources to cross-check, so nothing slips through.

  • Four-source cross-check (Moz, BrightLocal, Yext data, manual)
  • Historical sweep going back to original founding date
  • Industry-specific directories included alongside generic
Step 1 of 6
Full-web directory sweep
Step 1
  • Four-source cross-check (Moz, BrightLocal, Yext data, manual)
  • Historical sweep going back to original founding date
  • Industry-specific directories included alongside generic
02
Step 2

Duplicate identification + merge

Every duplicate identified, evidence packaged, and merge request filed with each directory's support team. What can't be merged gets suppressed.

  • Merge requests filed with each directory's support team
  • Evidence packets prepared per directory's policy
  • Suppression filed for orphan records that can't be merged
Step 2 of 6
Duplicate identification + merge
Step 2
  • Merge requests filed with each directory's support team
  • Evidence packets prepared per directory's policy
  • Suppression filed for orphan records that can't be merged
03
Step 3

NAP normalization

Canonical name, address, and phone locked in on day one. Every directory updated to match. Format consistency enforced down to suite numbers and phone punctuation.

  • Canonical NAP defined and signed off on day one
  • Push request filed to every directory in the citation set
  • Format consistency enforced (suite numbers, phone format)
Step 3 of 6
NAP normalization
Step 3
  • Canonical NAP defined and signed off on day one
  • Push request filed to every directory in the citation set
  • Format consistency enforced (suite numbers, phone format)
04
Step 4

Abandoned profile recovery

Listings created by ex-employees, prior owners, or vendors you no longer work with, reclaimed under your account through each directory's ownership-transfer process.

  • Ownership transfer requests filed per directory
  • Escalation path for stuck transfers
  • Credentials documented in your directory ledger
Step 4 of 6
Abandoned profile recovery
Step 4
  • Ownership transfer requests filed per directory
  • Escalation path for stuck transfers
  • Credentials documented in your directory ledger
05
Step 5

Aggregator data cleanup

Fix the source, not just the symptoms. Foursquare, Localeze, Data Axle, and Neustar updated directly so corrections propagate to downstream directories.

  • Foursquare + Localeze + Data Axle + Neustar updated
  • Downstream propagation monitored over 60 days
  • Stragglers manually corrected if they don't update
Step 5 of 6
Aggregator data cleanup
Step 5
  • Foursquare + Localeze + Data Axle + Neustar updated
  • Downstream propagation monitored over 60 days
  • Stragglers manually corrected if they don't update
06
Step 6

Directory ledger handoff

Complete documented inventory of every listing, directory name, URL, login credentials, current NAP, last verification date. Yours forever.

  • Every listing documented with URL and credentials
  • Last-verified timestamps per directory
  • Maintenance checklist included for ongoing care
Step 6 of 6
Directory ledger handoff
Step 6
  • Every listing documented with URL and credentials
  • Last-verified timestamps per directory
  • Maintenance checklist included for ongoing care

Want the ledger kept clean after the sweep? See ongoing citation building.

Pricing

Everything you need, one clear price.

Price depends on number of existing listings found.

  • Fixed price: flat · one-time
  • Your citation cleanup delivered within 30 days.: Full citation cleanup, surface, merge, suppress, normalize, delivered within 30 days of signup.
  • Real outcomes: Every listing about your business surfaced, including forgotten ones
Listings Cleanup
flat · one-time
From $799/one-time
What you walk away with
  • Every listing about your business surfaced, including forgotten ones
  • Duplicates merged or suppressed across the citation set
  • Identical NAP across every directory Google reads
  • Abandoned profiles reclaimed under your account
  • Aggregator chain corrected at the source so future drift slows
  • Documented directory ledger you keep forever for future maintenance
Start cleanup
Common questions

Frequently asked.

How is this different from your monthly Get Listed Everywhere service?

Get Listed Everywhere is ongoing, building new citations, monthly drift monitoring, continuous maintenance. Fix Your Listings is a one-time deep cleanup of what already exists, including the abandoned profiles and forgotten duplicates an ongoing service wouldn't surface. Many clients do this once, then move to the monthly service to keep it clean.

I already use Yext or BrightLocal. Do I still need this?

Probably yes, and most Yext/BrightLocal users are surprised by what the audit surfaces. Those tools manage citations you've claimed through them; they don't surface abandoned profiles, ex-employee listings, or aggregator-level pollution. The cleanup complements existing tools, doesn't replace them.

What's aggregator chain pollution?

Four major data aggregators (Foursquare, Localeze, Data Axle, Neustar) feed business data to hundreds of downstream directories. If your data is wrong at the aggregator level, it propagates everywhere, and fixing 50 downstream directories without fixing the source means they revert in 60 days. We fix the source.

Can you actually reclaim a listing an ex-employee owns?

Yes, in most cases. Each directory has an ownership-transfer or dispute process. With proof of business ownership (business license, articles of incorporation, utility bill) and case, we win about 95% of transfer requests within the 30-day window. Edge cases, usually involving estranged co-founders or active litigation, sometimes need legal escalation.

What happens after the 30 days, do listings drift again?

Some will. Directories occasionally pull data from aggregators or other sources and overwrite your record. That's why most clients pair this one-time cleanup with our monthly Get Listed Everywhere service, monthly drift checks catch and fix it before it affects rankings. The directory ledger we hand you also includes a maintenance checklist if you want to DIY.

Why is this a flat fee instead of monthly?

Because it's a finite project, not ongoing work. We surface every listing, clean every duplicate, normalize every NAP entry, and then it's done. Charging monthly for a finite project is how agencies pad invoices. Once the foundation is clean, you decide whether to engage us monthly or not.

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Decade of directory mess. Cleaned in 30 days. Flat fee.

Old listings surfaced, duplicates merged, abandoned profiles reclaimed, NAP normalized, aggregator chain corrected. One project, set the foundation right. Delivered in 30 days or the balance is waived.

Start cleanupSee pricing