Local SEO for hair salons, nail salons and barbershops.

The work that gets a salon into the map and the search results when people nearby look for a haircut, a color or a manicure. It covers your Google Business Profile, your reviews and photos, your listings across the web and the pages on your website.

The work is the same and the details change. The primary category is different, and so is the service list: cuts and color for a hair salon, gel, acrylics and pedicures for a nail salon, fades and beard trims for a barbershop. A barbershop that takes walk-ins also needs hours that are exactly right. We set it up per shop rather than running one template for all three.

Our plans start from $499 a month for one salon, month to month, with no setup fee. Professional starts from $1,299 a month for up to 3 locations and Dominate from $3,799 for up to 3 with the most work each month. Four to ten locations are $400 a month plus $250 a location. The exact plan and price are agreed on the call.

Profile changes like the category, the services and the Book button are usually made in the first weeks, though Google may take a few days to review them. Moving up the map usually takes months, depending on how strong the salons above you are. After the free check we tell you what looks realistic for your area.

Yes, whichever you use. If it's a Google booking partner, such as Fresha, Booksy, Mindbody or Square Appointments, clients can book from your profile. If it isn't, we add your booking link to the profile instead.

Each suite business can have its own profile if it runs as a separate business, with its own name, signage, phone number and bookings. The suite number goes in the second address line, never in the name. Because several profiles share one street address, Google sometimes marks one as a duplicate by mistake; the fix is an appeal with photos of the signage.

Google allows a profile for a public-facing professional with their own clients, who can be reached at that location during their hours. That describes many booth renters, though Google's rules don't mention salons by name. The salon keeps its own profile. A lot of profiles at one address can work against the salon's main profile, so we look at your setup before adding any.

The reviews stay on your salon's profile and still count toward your total, so don't delete them. Google doesn't let a business ask clients to name a stylist or put anything specific in a review, so keep asking every client the same way and let them write what they like. New reviews keep the profile current after a stylist moves on.

The requests go to every client the same way after an appointment, with a direct link to your review form. Google doesn't allow discounts or gifts for reviews, asking only the clients you expect to be happy, or reviews from your own staff, so we do none of those. How many reviews come in depends on your clients.

Ask at check-in with a short, specific consent line, for example: a photo of the finished style for our Google profile, no face shown. Many clients are happy with photos that don't show their face. Keep a note of who said yes.

Keep your hours exact, including holiday hours, so you pass the Google Maps filter for places that are open now. Mark walk-ins as welcome where Google offers that attribute for your category, and post photos of the shop during opening hours so people know what to expect.

Yes. Your profile links to it, and Google uses it to confirm what your profile says. Pages for the neighborhoods you serve can help you show up beyond your own street, and every plan includes some.

Yes. The profile work takes an afternoon, and our free guide to hair salon SEO walks through it. What takes time is keeping it up every month: review requests, replies, photos and listings.

No. Google says no one can guarantee a ranking, and anyone who does is guessing. We do the work inside Google's rules and show you the results in your monthly report.