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Privacy Policy

Last updated: October 2, 2026

This Privacy Policy explains how Local Owl (operated by WisdmLabs, the “Company,” “we,” or “us”) collects, uses, and shares information when you use thelocalowl.com (the “Site”) or contact us about our services.

We’ve tried to write this in plain English. If anything is unclear, email [email protected] and we’ll explain it.

1. What we collect

Information you give us directly

  • Contact form submissions. When you submit a form on the Site, we receive your name, email address, business name, and anything you type into the message field. We use Web3Forms to process and deliver these submissions to our team inbox.
  • Suspension diagnostic answers. When you finish the diagnostic at /tools/gbp-suspension-check, we keep the nine answers so we can see which suspension triggers come up most often. Every answer is one of the fixed options the tool offers, so the set does not name you or your business. If you ask the tool to email you the plan, your email address is sent to Web3Forms with the answers and reaches our team inbox, and we use it to send the plan and to follow up once.
  • Blog forms. Each blog post carries one form: a case you want us to take on, a request for a free check, or, on one post, reminder emails about Google verification. What you enter is sent to Web3Forms and reaches our team inbox, and we use it only to reply about that request. If you sign up for the reminders, we use your email address to send those four emails and to answer your replies, and then we stop. A submission also includes the page you came to our site from, the pages you visited on the site, your device type and time zone, and a link to your session in PostHog, our analytics tool, so we can see what you were looking at when you wrote to us.
  • Client onboarding data. When you become a client, we collect business information necessary to deliver services: Google Business Profile access, business address, hours, services offered, and similar.

Information we collect automatically

  • Server logs. Our hosting provider (Cloudflare Pages) records standard server logs: IP address, user agent, referrer URL, and request timestamps. These are used to operate the Site and detect abuse.
  • Google Tag Manager (GTM-MS26KG3L). Every page on the Site loads a Google Tag Manager container. It is what loads the two Google tags and the Ahrefs Web Analytics script described below.
  • Google Analytics 4 (G-Q4266HEDED). Records the pages you view, the referrer that sent you, your approximate location based on your IP address, your device and browser, and the actions you take on the Site. Google sets cookies in your browser to do this.
  • Google Ads conversion tracking and remarketing (AW-18310321303). Records when a visit leads to an inquiry, and lets us show our ads later to people who have already visited the Site. It uses Google advertising cookies and pixels served from googleadservices.com, doubleclick.net and Google search domains.
  • Ahrefs Web Analytics. Records page views, the referrer that sent you, and your approximate country, device and browser. It does not set cookies.
  • PostHog, including session replay. PostHog records page views, clicks, form interactions, JavaScript errors, and page performance timings. Session replay reconstructs what happened on the page during your visit, including scrolling, mouse movement, and clicks. PostHog processes this data in the United States.
  • Cookies. The Site sets the functional cookies it needs to work, plus the Google Analytics and Google Ads cookies described above. You can block or delete cookies in your browser settings, and you can turn off ad personalization in your Google account at myadcenter.google.com.

2. How we use information

We use the information we collect to:

  • Respond to inquiries and provide the services you ask for.
  • Send you the audit reports, deliverables, and updates tied to engagements you initiate.
  • Send transactional emails about your account or active services.
  • Measure how the Site is used and how our pages and ads perform.
  • Operate, secure, and improve the Site.
  • Comply with legal obligations.

We don’t sell your personal information and we don’t use it to train AI models. We do run Google Ads remarketing, which means Google can show our ads to people who have already visited the Site. The opt-outs described in section 1 stop that.

3. Who we share information with

We share information only with the service providers we need to operate:

  • Cloudflare. Site hosting and DDoS protection.
  • Google. Tag Manager, Analytics 4, and Ads conversion tracking and remarketing, as described in section 1.
  • PostHog. Product analytics and session replay.
  • Web3Forms. Delivery of the contact form and the blog forms.
  • Calendly. Call booking. If you book a call, the name, email address, and answers you give go to Calendly.
  • Unsplash and DiceBear. Some photographs and author avatars load from these services, so your IP address and browser details reach them when a page that uses them loads.
  • Supademo. Some blog posts embed an interactive walkthrough hosted by Supademo.
  • YouTube. Some blog posts include a video hosted on YouTube. The thumbnail loads from YouTube with the page; the player itself loads from youtube-nocookie.com only when you press play.
  • WisdmLabs. Our parent company, which provides engineering and operational support.
  • Email service providers. To send transactional emails and the reports tied to an engagement.

Each of these processors handles information under their own privacy terms and only for the purposes we’ve agreed.

We may also share information when legally required (a court order, a subpoena, or to investigate potential fraud), or as part of a business transfer (merger, acquisition, sale of assets). If a business transfer ever happens, we’ll notify you in advance.

4. How long we keep it

  • Contact form submissions: 24 months from the date of last contact, then archived or deleted.
  • Client engagement records: for the length of the engagement plus 7 years for tax and legal records.
  • Server logs: typically 30–90 days, per Cloudflare’s retention policies.

5. Your rights

Depending on where you live, you may have legal rights over your personal information, including:

  • Access — ask us what we have about you.
  • Correction — ask us to fix anything that’s wrong.
  • Deletion — ask us to delete it (with some exceptions for legal records).
  • Portability — ask us to send it to you in a portable format.
  • Objection — tell us to stop processing it for a specific purpose.
  • Withdraw consent — for any processing based on your consent.

To exercise any of these, email [email protected] with the subject “Privacy Request.” We’ll respond within 30 days.

6. International users

Local Owl operates globally. Your information may be processed in the United States, India, or other countries where our service providers operate. We use standard contractual clauses and similar safeguards where required by law.

7. Children

The Site and our services are intended for businesses and adults. We don’t knowingly collect information from anyone under 16. If you believe a child has provided us with information, email us and we’ll delete it.

8. Changes to this policy

We’ll update this page when our practices change. The “Last updated” date at the top reflects the most recent version. Material changes will be announced via the email on file for active clients.

9. Contact

Questions about this policy? Email [email protected].

Local Owl is operated by WisdmLabs. Postal mail can be sent care of our parent company — reach out by email first and we’ll route you to the right address.