Rohan Thakare
Co-founder & Strategist
Bronze Product Expert
- community answers
- 150+
- recommended by Google
- 30+
community answers
recommended by Google
Local citation building and management, checked every month.
Local Owl builds your listings on the directories that matter, with the same name, address and phone everywhere, and checks them every month. Citations come with every plan.
- The same name, address and phone on every listing
- Every listing rechecked each month, in your report
- Citations only from $99 a month, or included in every plan
Citation report, sample
Bright Smile Dental, Austin
Name, address and phone checked against your Google profile
- Google Business ProfileYour reference detailsOK
- Apple MapsMatchesOK
- YelpOld phone numberFix
- Bing PlacesMatchesOK
- FacebookOld addressFix
- HealthgradesDuplicate listingRisk
This month2 corrected, 1 duplicate reported
- Google Product ExpertsVerify the badge on Google
- Since 2012The local SEO arm of WisdmLabs
- Checked every monthEvery listing in your report
- From $99 a monthCitations only, or in every plan
How it works
How local citation building works
A citation is any listing of your business name, address and phone on another site: Apple Maps, Bing, Yelp, Facebook, the data aggregators that feed hundreds of smaller sites, and the directories for your industry. When they agree, Google can trust your details. We build them for you and check them every month.
- 1
We lock your details
One version of your name, address and phone, taken from your Google profile and website.
- 2
We build your listings
On the aggregators, the big directories and the ones that matter for your industry.
- 3
We check them every month
Every listing rechecked, changes pushed and duplicates reported.
Recognized by Google
Who looks after your listings
Bronze Product Expert is a public recognition Google grants for verified, community-recommended answers in its Business Profile Help Community, where conflicting listings are one of the most common problems owners bring. It cannot be bought or self-awarded, and both of our co-founders hold it.
Shubham Kakkad
Co-founder & Strategist
Bronze Product Expert
- community answers
- 260+
- recommended by Google
- 45+
community answers
recommended by Google
What we do
What citation management covers each month
New citations built
New listings added up to your plan's count, including the industry directories that listing software doesn't reach, such as Avvo, Healthgrades and Houzz.
- Up to 50 listings on Citations only and Starter
- 150 on Professional
- 500 on Dominate
Every listing rechecked
Each listing compared with your reference details, so a wrong phone or old address doesn't sit there for months.
- Name, address and phone
- Opening hours and website link
- Conflicts that risk a Google suspension flagged
Duplicates removed by hand
Second listings for the same business found and taken down with each directory, which listing software can't do for you.
- Duplicates near your address
- Reported to the directory
- Old addresses after a move
Changes pushed everywhere
When your address, phone or hours change, we update every listing we manage, starting with the ones that feed the others.
- Data aggregators fixed at the source
- Then the big directories
- Then your category's directories
Reporting
The citation report you get each month
Every listing we manage, whether it's live and whether it matches your details. This sample is for a made-up dental practice.
Every listing, with its link
Where each listing lives, so you can check it yourself.
Live or waiting
Some directories approve listings slowly or need a phone check from you; the report says which.
Matches or not
Name, address and phone checked against your reference details.
What changed
The listings built, corrected and reported this month.
Citation report, sample
Bright Smile Dental, Austin
Name, address and phone checked against your Google profile
- Google Business ProfileYour reference detailsOK
- Apple MapsMatchesOK
- YelpOld phone numberFix
- Bing PlacesMatchesOK
- FacebookOld addressFix
- HealthgradesDuplicate listingRisk
This month2 corrected, 1 duplicate reported
Local OwlYour citations this month
Bright Smile Dental, Austin, sample
- Live
- 38
- Waiting
- 3
- Corrected
- 2
- Apple Business ConnectLive
- Bing PlacesLive
- Data AxleSubmitted
- HealthgradesNeeds your phone check
- FacebookOld address corrected
Listings managed38 of 50
Pricing
Citation management pricing
Citations on their own, or included in every plan alongside your Google Business Profile, reviews and location pages. Month to month, no setup fee.
Citations only
$99a month
- Up to 50 listings built and checked every month
- Duplicates removed by hand
- Industry directories software doesn't reach
- Data aggregators fixed at the source
- Suspension risks flagged by a Product Expert
- A monthly citation report
Citations in every plan
Want your Google profile, reviews and location pages looked after too? Citations come with every plan.
| Plan | Listings |
|---|---|
| Citations only, $99 a month | Up to 50 |
| Starter, $499 a month | 50, plus the full plan |
| Professional, $1,299 a month | 150 |
| Dominate, $3,799 a month | 500 |
Years of duplicates and old addresses? Start with the one-time listing cleanup, from $799.
Our promise
What we promise, and what the directories control
Each directory approves its own listings, so we promise what we control.
Submissions filed within 30 daysEach directory sets its own pace: some take weeks to accept a submission, and some need a phone check from you. The tracker shows where each one stands.
We aim to submit every listing within 30 days of starting, and share a tracker so you can follow each one.
One version of your details
We agree your name, address and phone with you first, and every listing uses exactly that.
Checked every month
Every listing we manage is rechecked monthly and shows up in your report.
Straight about live rates
Some directories reject or delay listings, or ask you to confirm by phone. We tell you which, instead of promising every listing goes live.
Getting started
How to get started
- 1
Step 1
Free citation check
We show you which listings are wrong, missing or duplicated, within two business days.
- 2
Step 2
Lock your details
We agree one version of your name, address and phone.
- 3
First 30 days
Build
Listings submitted, starting with the aggregators.
- 4
Every month
Report and checks
Every listing rechecked, and your report sent.
Fit
Who this is for, and who it isn't
A good fit
- Businesses whose address, phone or name has changed
- Businesses with several locations that need every listing to match
- Industries with strong niche directories, such as law, medical and home services
Not a fit
- A one-off batch of citations, where a per-citation vendor is cheaper
- Years of duplicates and old listings, which need the one-time cleanup first
Listings already a mess? See the one-time listing cleanup
Citation FAQ
Questions about local citations
What are local citations, and do they still help?
A citation is a listing of your business name, address and phone on another site. Consistent citations help Google confirm your details; wrong or conflicting ones can hold a listing back. They matter less than your Google profile and reviews, which is why ours come with a full plan.
What is a citation builder?
A person or service that submits your business to directories. Some sell citations one at a time; we build them as part of a monthly plan and keep checking them.
How much does citation building cost?
One-off vendors charge from a few dollars per citation, and listing tools charge monthly per location. With us, citations on their own are $99 a month for up to 50 listings, and they come with every plan from $499.
Where can I get free citations?
Google Business Profile, Apple Business Connect, Bing Places, Facebook and Yelp are free to claim yourself, and they're the ones to do first.
How many citations does my business need?
Enough to cover the data aggregators, the big directories and the ones that matter in your industry. For most local businesses that's a few dozen good listings, not hundreds.
How is this different from Yext, BrightLocal or Moz Local?
Those are tools that push your details to the sites in their network. A person does what they can't: removes duplicates with each directory, covers your industry's directories, fixes the data aggregators at the source and spots conflicts that risk a Google suspension.
Can you guarantee every listing goes live?
No one honestly can. Each directory approves its own listings, and some ask you to confirm by phone. We file every submission and tell you which ones are live and which are waiting.
How long do new listings take to go live?
Some publish within days; the data aggregators can take several weeks to spread your details. Your monthly report shows each listing's status.
What happens when my address or phone number changes?
Tell us and we update every listing we manage, starting with the aggregators that feed the smaller sites, then check that the old details are gone.
Which directories do you use for my industry?
The aggregators and big directories for everyone, then the ones that matter in your category, such as Avvo for lawyers or Healthgrades for clinics.
Should I start with a cleanup instead?
If you have years of duplicates or old addresses, yes. The one-time listing cleanup fixes what's already out there; the monthly plan keeps it right.
See where your listings disagree
Send us your business and we'll show you which listings are wrong, missing or duplicated, within two business days. It's free.
