Rohan Thakare
Co-founder & Strategist
Bronze Product Expert
- community answers
- 150+
- recommended by Google
- 30+
community answers
recommended by Google
Multi-location SEO and Google Business Profile management.
Local Owl runs the Google Business Profile for every one of your locations: hours, categories, services, listings and reviews, kept current every month. You get one report for all of them.
- One report for every location, every month
- Run by two Google Bronze Product Experts
- $400 a month plus $250 a location
Monthly report, sample
Your locations, September
Strongest to weakest
- Austin, South Lamar4.8 stars, 212 reviewsOK
- Austin, Domain4.6 stars, 148 reviewsOK
- Round RockHoliday hours missingFix
- Georgetown3 photos in 6 monthsFix
- Cedar ParkDuplicate listing foundRisk
Fixed this month9 changes across 5 locations
- Google Product ExpertsVerify the badge on Google
- Since 2012The local SEO arm of WisdmLabs
- Two business daysA person replies to every check
- From $900 a monthFor 2 locations, month to month
How it works
How Google Business Profile works for multiple locations
Google wants one Business Profile for each real location customers visit or that serves them, never one profile for all of them. The profiles can sit in one business group so the same team manages them, and brands with 10 or more locations can ask Google for bulk verification. We work inside that group as a manager.
- 1
You add us as a manager
On your business group in Google, so you keep ownership of every profile.
- 2
We bring every location to the same standard
Categories, hours, services, photos and descriptions, checked location by location.
- 3
You get one report
Every month, every location, with what changed and what needs attention.
Recognized by Google
Who looks after your locations
Bronze Product Expert is a public recognition Google grants for verified, community-recommended answers in its Business Profile Help Community. It cannot be bought or self-awarded. Both co-founders who work on your locations hold it.
Shubham Kakkad
Co-founder & Strategist
Bronze Product Expert
- community answers
- 260+
- recommended by Google
- 45+
community answers
recommended by Google
What we do
What we do for every location, every month
Profiles kept current
Hours, holiday hours, categories and services checked at every location, and edits by Google or the public caught and put right.
- Regular and holiday hours
- Categories and services per location
- Unwanted edits caught and fixed
Location pages
A page on your website for each location's area, so every location has somewhere to send the people searching near it.
- 4 location pages for each location
- Written for each location's area
- Published on your website
Reviews at every location
The review engine, set up for every location, with each location's reviews in your monthly report.
- Review engine at each location
- Review counts tracked per location
- New reviews in the monthly report
Duplicates and listings
Duplicate profiles and conflicting listings near each address found and cleaned up, so Google trusts every location.
- Duplicate profiles reported and removed
- Name, address and phone matched per location
- Citations built for each location
Reporting
Every location on one monthly report
One report shows every location side by side, what we changed and which locations need attention next. This sample is for a made-up dental group.
Every location ranked
Strongest to weakest, so you can see where to spend time.
What changed this month
The fixes made at each location.
What needs attention
Missing hours, duplicates and listings that need work, flagged before they cost you calls.
Detail for each location
Calls, direction requests, reviews and photos, location by location.
Monthly report, sample
Your locations, September
Strongest to weakest
- Austin, South Lamar4.8 stars, 212 reviewsOK
- Austin, Domain4.6 stars, 148 reviewsOK
- Round RockHoliday hours missingFix
- Georgetown3 photos in 6 monthsFix
- Cedar ParkDuplicate listing foundRisk
Fixed this month9 changes across 5 locations
Local OwlBright Smile Dental group
Five locations on one report, sample
Calls from Google, all locations
AprMayJunJulAugSep
- Calls
- 4986%
- Directions
- 3124%
- New reviews
- 27
- Austin, South LamarStrongest
- Round RockHoliday hours missing
- Cedar ParkDuplicate listing found
Fixed this month9 changes across 5 locations
Pricing
Multi-location SEO pricing
One fee for the brand and one for each location, so the more locations you have, the less each one costs. Month to month.
Each location
$250a month
Plus $400 a month for the brand: the plan across all your locations and one report for every location.
- Its own Google Business Profile, managed
- 50 citations built
- Review request system
- 4 location landing pages
What you pay a month
$400 for the brand plus $250 for each location.
| Locations | A month |
|---|---|
| 2 locations | $900 |
| 3 locations | $1,150 |
| 5 locations | $1,650 |
| 10 locations | $2,900 |
| 11 or more | Quoted after the free check |
Month to month. Cleanup of duplicate, suspended or unverified profiles is quoted in writing before you start.
Our terms
Our terms, in writing
What you can hold us to.
Published prices
The monthly price on this page is the price you pay. Any one-time cleanup is quoted in writing before you start.
You keep ownership
We work as a manager on your business group. The profiles, reviews and photos stay yours.
Month to month
No long contract. Stop whenever you like.
One report, every month
Every location on one report, so you always know where each one stands.
Getting started
How to get started
- 1
Step 1
Free check
Send up to five locations and we rank them, with the first fix for each, within two business days.
- 2
Step 2
A short call
We go through the check, confirm your price and quote any cleanup in writing.
- 3
Step 3
Add us as a manager
On your business group in Google, so you keep ownership.
- 4
Month 1
First month and report
The first month of work across your locations, and your first report.
Fit
Who this is for, and who it isn't
A good fit
- Owners and marketing managers with 2 to 50 locations
- Dental groups, clinics, gyms, salons, restaurants and service businesses with several sites
- Brands opening new locations that need each one set up right
Not a fit
- Franchise systems with franchisee-owned locations
- Agencies managing their clients' locations
- A single location, where our Starter plan fits better
- Teams that only want software to do it themselves
Running a franchise system? See franchise SEO services
Multi-location FAQ
Multi-location SEO questions
Can I use one Google Business Profile for all my locations?
No. Google wants a separate profile for each real location that customers visit or that serves them. One profile for several addresses breaks Google's guidelines and can get the listing suspended.
How do I add multiple locations to Google Business Profile?
Create or claim a profile for each location, then put them in one business group so the same people can manage them. Brands with 10 or more locations can ask Google for bulk verification instead of verifying each one.
Can all my locations use the same business name?
Yes, as long as it's your real brand name. Don't add keywords or the city to the name; Google treats that as a breach of its guidelines.
How do you manage many profiles in one place?
We work as a manager on your business group, so every profile is in one place and you keep ownership. Changes are made location by location and checked.
What is multi-location SEO?
Getting each of your locations found in Google search and Maps by the customers near it. It's the same work as local SEO for one location, done for every location and kept consistent across them.
How do you stop our locations competing with each other?
Each location's profile, categories and location page point at its own area and its own customers, so two nearby locations don't chase the same searches.
How do you handle reviews across all our locations?
The review engine is set up for every location, and each location's reviews are in your monthly report.
How do I rank in more than one city?
With a real location in each city. A profile ranks around its own address or service area, so a city without a location needs a page on your website rather than another profile.
What does the monthly report show?
Every location side by side: calls and direction requests from Google, reviews, what we changed and what needs attention next.
How much does multi-location SEO cost?
$400 a month for the brand plus $250 for each location, so 2 locations are $900 a month, 5 are $1,650 and 10 are $2,900. For more than 10 we quote after the free check, and any cleanup of duplicate or suspended profiles is quoted in writing before you start. Month to month.
What are Google's rules for businesses with several locations?
One profile per real location, the real business name with nothing added, the address customers visit or a service area if you go to them. We check every location against these rules.
Find out what's wrong at each location
Send us up to five locations and we'll rank them, with the first fix for each, within two business days. It's free.
