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Restaurant SEO services

Local SEO for restaurants.

Local Owl runs restaurant SEO for sit-down restaurants, cafes, coffee shops, bars and takeout places, from one site to a small group. We look after your Google Business Profile every month, so you show up on the map when people nearby decide where to eat, with your menu, hours and photos kept current.

  • Your menu, hours and a reserve or order button that works
  • Run by two Google Product Experts, inside Google's rules
  • From $499 a month, month to month, no setup fee
  • Google Product ExpertsVerify the badge on Google
  • From $499 a monthStarting prices for every plan
  • Month to monthNo setup fee, no contract
  • Free profile checkA person replies within 2 business days
A server in a green apron walking between busy tables in a restaurant dining room

How it works

How restaurant SEO works on Google

When someone nearby searches for dinner, brunch or a burger, Google shows a map with three places above the websites. It picks them on relevance, distance and prominence, and says there is no way to pay for a better local ranking. Restaurant SEO works on relevance and prominence: a profile whose category, menu and attributes match what diners search for, and enough real reviews, photos and listings for Google to trust it.

  1. 1

    We check your profile the way a first-time diner would

    On a phone, signed out, in the Maps app: the category, the menu, the hours, the reserve and order buttons, the first photos and the reviews.

  2. 2

    We compare you with the restaurants above you

    We search what diners in your area look for, such as your cuisine or “brunch near me”, and look at what the three places ahead of you do that you don't.

  3. 3

    We do the work each month

    The profile, menu, reviews, photos, listings and pages, then a monthly report on calls, website clicks and direction requests.

Recognized by Google

Your restaurant's profile is looked after by Google Product Experts

Bronze Product Expert is a public recognition Google grants for verified, community-recommended answers in its Business Profile Help Community. It cannot be bought or self-awarded. Both co-founders who lead the restaurant work hold it.

Rohan Thakare

Rohan Thakare

Co-founder & Strategist

Bronze Product Expert
community answers
150+

community answers

recommended by Google
30+

recommended by Google

Verify on Google
Shubham Kakkad

Shubham Kakkad

Co-founder & Strategist

Bronze Product Expert
community answers
260+

community answers

recommended by Google
45+

recommended by Google

Verify on Google

What we do

What our restaurant SEO usually covers each month

Category, hours and attributes set up right

Google asks for the most specific category for the whole business, and its own examples include Hamburger restaurant, Fast food restaurant and Coffee shop. We set yours to what you serve, set your hours to when diners can sit down and eat, as Google asks restaurants to, and mark the attributes diners look for, such as outdoor seating, takeout and delivery.

  • Primary category matched to what you serve
  • Dine-in, holiday and special hours kept current
  • Outdoor seating, takeout and delivery marked

Your menu on the profile

Google lets food and drink businesses list menu items with descriptions and prices, grouped into sections, and diners see them under Menu. We add your dishes there, point the menu link at the menu on your website, and update both when the menu changes.

  • Dishes with prices, grouped into sections
  • Menu link to the menu on your website
  • Wrong dish names and old menu photos flagged

Reserve and order buttons that work

If you take bookings through a Reserve with Google partner such as OpenTable, Resy, Tock or SevenRooms, diners can book a table from your profile. For pickup and delivery we set the ordering link you prefer, remove apps you don't use, and test every button on a phone the way a diner would.

  • Book a table or join a waitlist through Google partners
  • Your preferred ordering link for pickup and delivery
  • Tested on a phone, signed out

A review request system

We set up review requests that go to every guest the same way, through receipts, table cards or your booking system, and give you reply templates, including ones for complaints about the food. It stays inside Google's rules: no discounts or free dishes for reviews, no asking only the happy guests, and no reviews from your own staff.

  • Requests to every guest the same way
  • Reply templates for good reviews and food complaints
  • Nothing that breaks Google's review policy

Photos of your food and room

Setting a cover photo doesn't guarantee it shows first, and Google may pick a diner's photo instead if yours is low quality. We add sharp, well-lit photos of your dishes, dining room and front door, and report customer photos that break Google's rules.

  • Your dishes as you serve them, in good light
  • Front door and street photos so first-time diners find you
  • Photos that break Google's rules reported for removal

Listings and pages that match

We keep your name, address, phone and hours the same across the directories diners check, and add pages to your website for the neighborhoods you want diners from.

  • Citations on the directories diners use
  • Neighborhood pages on your website
  • A monthly report on calls, website clicks and directions

Free check

See a sample restaurant profile check

This is what the free check looks like. A person reads your profile on a phone, the way a first-time diner would, and sends the three changes that matter most, in order. The restaurant in this sample is made up.

  • The three changes first

    In order, so you know what to do this week.

  • How to make each one

    Written out, with where to find it in your profile.

  • What the restaurants above you do

    The three places ranking ahead of you for what diners search in your area.

  • Menu, hours and buttons tested

    We open the menu, check the hours and tap the reserve and order buttons, the way a diner would.

  • No access needed

    We check your public profile. You don't have to add us as a manager.

Free restaurant profile check, sample

Half Moon Burger Co., Kansas City

Against the top 3 for “burgers near me”

  • Primary categoryRestaurant, the top 3 use Hamburger restaurantFix
  • MenuLink opens the homepage, no menu itemsFix
  • Holiday hoursNone set for the coming holidaysFix
  • First photosDiners' photos at night, none of yoursFix
  • Order buttonYour own ordering page set as preferredOK
  • Takeout and outdoor seatingMarked on the profileOK
Change firstThe primary category

Pricing

Restaurant SEO pricing

Starting prices, month to month, with no setup fee. Starter is for one restaurant; Professional and Dominate cover up to three locations, and four or more use our multi-location pricing. The exact plan and price are agreed on the call.

Starter, one restaurant, from

$499a month

  • 1 Google Business Profile
  • 50 citations built
  • Review request system
  • 4 location landing pages
  • Monthly reporting
  • Email support

More than one location

PlanPrice
Starter, 1 profile$499 a month
Professional, up to 3 profiles$1,299 a month
Dominate, up to 3 profiles$3,799 a month
4 to 10 locations$400 a month plus $250 a location

Where you start, and the exact price, are agreed on the call. More than 10 locations? We price it on the call.

How we work

How we work

The usual way we work with a restaurant. The details are agreed on the call.

No ranking promises

We keep your profile right and active. Where you rank also depends on how far the diner is and the restaurants near them, so we don't promise a position.

Review requests, not a review count

We set up the requests and the reply templates. How many reviews come in depends on your guests.

Inside Google's rules

No fake reviews, no taglines or keywords added to your restaurant's name, and no free dishes or discounts in exchange for reviews.

Your menu and prices come from you

We put on the profile the dishes, prices and hours you give us, and check with you before we change any of them.

You stay the owner

We work as a manager on your profile. You stay the owner, and we never need your password.

Month to month

No setup fee and no contract. Stop whenever you like.

Two cafe owners in aprons standing with their arms crossed in their cafe

Getting started

What happens after you ask for a check

  1. 1

    Today

    Send the form

    Your restaurant's name, your Google profile link and the kind of place you run.

  2. 2

    Within 2 business days

    Your three changes

    A person checks your profile and sends the three changes that matter most, in order.

  3. 3

    If you start

    The first month

    Usually those changes first, then the menu, review requests and the rest of the plan we agreed.

  4. 4

    Every month

    Work and report

    The monthly work, then a report on calls, website clicks and direction requests.

Fit

Who our restaurant SEO is for, and who it isn't

A good fit

  • Restaurants, cafes, coffee shops and bars with a verified Google profile
  • Dine-in, takeout and delivery places, from quick service to fine dining
  • Owner-run restaurants and small restaurant groups
  • One to ten locations

Not a fit

  • A suspended profile, which needs a reinstatement first
  • A restaurant without a verified profile yet
  • A franchise location whose profile the brand's head office runs
  • Anyone who wants a guaranteed number one, or reviews they paid for

Run the profiles for a franchise brand? See franchise SEO

Restaurant SEO FAQ

Questions restaurant owners ask

What is restaurant SEO?

The work that gets a restaurant into the map and the search results when people nearby look for somewhere to eat. Local SEO for restaurants covers your Google Business Profile, your menu, reviews and photos, your listings across the web and the pages on your website.

How much does restaurant SEO cost?

Our plans start from $499 a month for one restaurant, month to month, with no setup fee. Professional starts from $1,299 a month for up to 3 locations and Dominate from $3,799 for up to 3 with the most work each month. Four to ten locations are $400 a month plus $250 a location. The exact plan and price are agreed on the call.

How long does restaurant SEO take?

Profile changes like the category, the menu and the hours are usually made in the first weeks. Google says menu changes can take 24 to 48 hours to show, and some other edits take longer to review. Moving up the map usually takes months, depending on how strong the restaurants near you are. After the free check we tell you what looks realistic for your area.

How do restaurants rank higher in Google Maps?

Google ranks local results on relevance, distance and prominence, and says there's no way to pay for a better local ranking. Relevance is how well your profile matches the search, so your category, menu and attributes matter. Prominence is how well known you are, which Google judges partly from your reviews and how many websites link to you. Distance is how far the diner is from you, which you can't change.

Should our menu be on the profile or on our website?

Both. Add your dishes to the profile with prices and sections, where diners see them under Menu, and point the menu link at the menu on your website. Google may also copy menu data from your website onto your profile, so keep that menu current too. If a diner's photo of an old menu shows up, flag it and upload the current one.

Can diners book a table or order food from our Google profile?

Yes, if you work with a provider that connects to Google. Reserve with Google's partners include OpenTable, Resy, Tock, SevenRooms and Yelp, and restaurants can also add a waitlist through one of them. The provider may charge you for bookings that come through Google. For pickup and delivery, ordering providers that say they work with you show up on the profile, and you can add your own ordering link and mark it as preferred.

A delivery app we don't use shows up on our profile. Can we take it off?

Yes. In the Food ordering section of your profile, pick the provider and remove its link. Google says providers must take the link off within 5 business days of the request, and you can report a violation if they don't. You can also turn off orders on your profile, which hides every ordering link.

What hours should a restaurant list on Google?

Google asks restaurants to list the hours when diners can sit down and eat. Without dine-in, use takeout hours, then drive-through hours, and delivery hours only as a last resort. Set special hours for holidays and events, and confirm your holiday hours even when they're the same as usual, so diners know they're right. Times for a specific service can go in More hours, inside your main hours.

The first photos people see are diners' photos. Can we change that?

Partly. You can set a cover photo, but Google doesn't promise it shows first, and it may pick a diner's photo instead if yours is low quality. Add sharp, well-lit photos of your dishes, room and front door often. A photo that breaks Google's rules, such as one of a different place or one that shows personal information, can be reported for removal. A photo that's only unflattering doesn't break the rules, so it usually stays.

How should we reply to a bad review about the food?

Reply, and keep it short and specific: thank them, say what you're changing if the complaint is fair, and give them a way to reach the manager. Your reply is posted publicly under the review. The reviewer is notified and can still update the review after reading it. We give you templates for complaints like this.

How do you get more reviews without breaking Google's rules?

The requests go to every guest the same way, through receipts, table cards or your booking system, with a direct link to your review form. Google doesn't allow discounts, free dishes or gifts for reviews, asking only the guests you expect to be happy, or reviews from your own staff, so we do none of those. How many reviews come in depends on your guests.

We have a few locations. Does each one need its own profile?

Yes. Each location diners visit gets its own profile, with its own address, hours, phone number, menu and photos, and Google doesn't allow more than one profile for the same location. A restaurant or bar inside a hotel has its own profile, separate from the hotel's. Professional covers up to 3 profiles and Dominate up to 10.

Can I do restaurant SEO myself?

Yes. The profile work takes an afternoon: the category, the hours, the menu, the reserve and order links, the attributes and a set of good photos. What takes time is keeping it up every month: menu changes, holiday hours, review requests, replies and photos. The free check tells you what to change first, whether you do it yourself or hand it to us.

Can you guarantee my restaurant a top 3 spot?

No. Google says no one can guarantee a ranking, and anyone who does is guessing. We do the work inside Google's rules and show you the results in your monthly report.

Find out what to change first on your restaurant's profile

Send us your restaurant. A person checks your profile and replies within two business days with the three changes that matter most. It's free.

An empty restaurant dining room with round wooden tables, black chairs and a lit wine wall