Law firm marketing, built around local search.

It gets your firm found by people looking for a lawyer on Google. In local SEO for lawyers, that means the Google Business Profile for each office, a page on your website for each practice area and city, review requests and replies, listings on the general and legal directories, and links from other sites. We do that work every month and report on the calls, website clicks and direction requests it brings in. SEO is the lead part of law firm marketing. Referrals, ads, email and video are other parts, and the guides below cover them.

Our plans start from $499 a month for a firm with one office, month to month, with no setup fee. Professional starts from $1,299 a month for up to 3 offices and Dominate from $3,799 for up to 3 with the most work each month. Four to ten offices are $400 a month plus $250 a office. The exact plan and price are agreed on the call.

Yes. Most states base their rules on the ABA Model Rules of Professional Conduct, which let a lawyer share information about their services through any media, as long as nothing is false or misleading (Rules 7.1 and 7.2). The ABA's comment to Rule 7.3 also says a website, or a result that comes up for an online search, isn't a solicitation. What changes from one state to the next is the detail: the wording that goes with case results, how review requests can be made, whether any gift is allowed, and what you can write in reply to a negative review without breaching client confidentiality. The rules also change: New York moved to rules based on the ABA's in June 2026. Outside the US, your regulator's rules apply in the same way. We read your rules before anything goes out, and where a rule is unclear, the call is yours or your ethics counsel's.

Yes. The monthly report usually shows where your firm ranks on the map for its main searches, checked from points across your area, next to calls, website clicks and direction requests. It also lists the work done that month, so you can see what changed and why.

Usually not. We recommend one Business Profile for the firm at each office, with each attorney on the website on their own bio page, marked up with Person schema. Reviews then build up on the firm's profile instead of being split. Google does allow a separate profile for a public-facing attorney who can be reached at the office during stated hours. Where several attorneys share an office, the firm keeps its own profile and each attorney's profile carries only the attorney's name; support staff can't have one. That can make sense for a partner with their own clients. Four profiles for four attorneys sharing one conference room split the reviews four ways, so we look at your setup before adding any.

Under the ABA Model Rules, yes, if they're presented honestly. The ABA's comment to Rule 7.1 says a truthful report of past results can still mislead if it suggests the next client will get the same result, and that a disclaimer or qualifying language can prevent that. The exact wording is set by your state, and it changes. New York required the line "Prior results do not guarantee a similar outcome" on ads with past results until June 2026, and the state bar's own article on the change says lawyers may still want to use it. We write each case result with the facts behind it, anonymized where the client file requires it, with the disclaimer wording your state's rules call for.

One website, with a page for each office. Then one Business Profile per physical office, each with its own address, and none for a virtual office, which Google doesn't allow. Each location page names the city and state, uses the words people there search with, and carries that office's details in its schema. One generic page for every state rarely ranks in any of them. The ABA's comment to Rule 7.1 says a firm with offices in more than one jurisdiction may use the same name in each, though each state's rules on firm names still apply. For a firm across countries, such as a US firm with a UK office, the same logic applies with separate vocabulary (lawyer or solicitor) and separate URL paths.

Carefully, and briefly. ABA Formal Opinion 496 (2021) says a negative online review doesn't let a lawyer reveal information about the client's matter. It suggests not replying at all, asking the site to remove the post, inviting the person to get in touch privately, or saying that professional obligations prevent a reply. Your state's version of the confidentiality rule is the one that counts. Our reply templates never confirm the reviewer was a client and never mention a matter. If a review breaks Google's policy, we report it to Google for removal.

No. Keep them running while the SEO work builds, then cut ad spend gradually as organic clicks for the same searches start coming in. Cutting ads before your organic rankings have caught up usually costs you cases in the gap. Ads bring calls only while the budget runs, and rankings you've earned keep working after that, so the two usually run side by side for a while.

No one can promise a position. Google itself says no one can guarantee a #1 ranking, and anyone who does is guessing. Profile changes like the category and the review replies are usually made in the first weeks, though Google may take a few days to review them. Moving up for practice-area searches in your city usually takes months, and broad terms like "personal injury attorney" take longer and depend on the link work that runs alongside. How long depends on how strong the firms above you are, so after the free check we tell you what looks realistic for your city.