15 terms, plainly explained.

The block of three local businesses Google shows above the regular search results for queries with local intent.

Any mention of your business name, address, and phone on a third-party website, even without a link.

Google's framework for evaluating content quality, especially in industries that affect health, finances, or safety.

The free business listing Google maintains for every local business, which controls how you appear in Google Maps and the 3-pack.

The box on the right side of a Google search (or the top on mobile) that shows your business details directly.

Another name for the 3-pack: the map plus three business listings Google shows for local queries.

Your business name, address, and phone number, written consistently everywhere on the web.

The single category Google uses to decide which queries your Google Business Profile should rank for.

How well-known and trusted your business is across the web, the third of Google's three main local ranking factors.

How close the searcher is physically to your business location, which is one of Google's three main local ranking factors.

How well your business profile and website match what the searcher is asking for, the first of Google's three main local ranking factors.

Code on your website that tells search engines exactly what your content is about, in a format they can read.

The page Google shows after you run a search. Modern SERPs include far more than blue links.

A business that travels to customers rather than serving them at a fixed storefront, like plumbers, locksmiths, and mobile pet groomers.

When Google disables your Google Business Profile, either partially (soft) or completely (hard), usually for a guideline violation.