Rohan Thakare
Co-founder & Strategist
Bronze Product Expert
- community answers
- 150+
- recommended by Google
- 30+
community answers
recommended by Google
Google Business Profile reinstatement, paid only when you're back.
Suspended, appeal denied, or gone from Maps? A Google Product Expert reads your case, fixes the profile with you, builds the evidence and stays on it until Google decides. You pay $499 when the profile is back, and nothing if it isn't.
- $499, paid only when your profile is back
- No reason given, appeal denied or account restricted
- Your case read by a Google Product Expert
Suspension case, sample
Harbor Plumbing, Tampa
What we found on day one
- Google's decisionDeceptive contentRisk
- Business name“24/7 Emergency” addedFix
- Home address shownShould be hiddenFix
- Utility billName doesn't matchFix
- Appeals used so farNoneOK
You pay$499 when it's back
Sample case, made-up business.
- Google Product ExpertsVerify the badge on Google
- Since 2012The local SEO arm of WisdmLabs
- One business dayOur read on your case
- $499, only when it's backNothing if it doesn't come back
How it works
How our reinstatement service works
Most suspensions come from something on the profile that breaks Google's guidelines, or details Google can't match to the real business. The appeal only works once that is fixed and the evidence matches, so we start there.
- 1
You send us your case
Your profile, Google's decision and what has happened so far. Within one business day we reply with the likely reason, your odds and whether we'll take it on.
- 2
We fix the profile and build the evidence
What breaks the guidelines comes off, the details are matched to your documents, and we write the appeal with you.
- 3
You file it, with us on the call
Google only takes the appeal from your own account, so you file it with us beside you. If it's refused, we prepare the second review with new evidence.
Recognized by Google
Your case is read by a Google Product Expert
Bronze Product Expert is a public recognition Google grants for verified, community-recommended answers in its Business Profile Help Community. It cannot be bought or self-awarded. Both co-founders who read your case hold it.
Shubham Kakkad
Co-founder & Strategist
Bronze Product Expert
- community answers
- 260+
- recommended by Google
- 45+
community answers
recommended by Google
What we handle
Suspensions we handle
Suspended with no reason given
We read the decision in Google's appeals tool, check the profile against the guidelines and find what most likely triggered it.
- Decision read in the appeals tool
- Profile checked against the guidelines
- The likely trigger, in writing
After an edit or a re-verification
A changed address, name or category can trip a suspension. We work out which change did it and what Google needs to see to match it.
- The change that triggered it
- Details matched to your documents
- Evidence Google accepts
Appeal denied
A refusal isn't always the end. We find what the first appeal missed and prepare a second review with new evidence.
- What the first appeal missed
- New evidence gathered
- A second review requested
Account restricted or gone from Maps
When the whole account is restricted, that comes first. When the profile has simply vanished, we work out whether it's a suspension at all.
- Account restriction first
- Missing profiles checked
- The right route for each
Your case read
What your case read looks like
Within one business day you get our read in writing: the likely reason, what to fix before filing, the documents you need and whether we'll take it on. This sample is for a made-up plumber.
The likely reason
What most likely triggered the suspension, from Google's decision and your profile.
What to fix before filing
The changes to make first, so the appeal isn't refused for the same reason.
The documents you need
Which ones, and how they must match the profile.
Our honest odds
Whether we think it will come back, and whether we'll take the case on.
Suspension case, sample
Harbor Plumbing, Tampa
What we found on day one
- Google's decisionDeceptive contentRisk
- Business name“24/7 Emergency” addedFix
- Home address shownShould be hiddenFix
- Utility billName doesn't matchFix
- Appeals used so farNoneOK
You pay$499 when it's back
Sample case, made-up business.
Local OwlWhy your profile was suspended
Harbor Plumbing, Tampa, sample
- Fixes before filing
- 3
- Documents needed
- 2
- Our read
- Good odds
- Take “24/7 Emergency” out of the nameFix first
- Hide the home address, set a service areaFix
- Get a bill in the business nameNeeded
- Category and phone numberCorrect
Next stepWe'll take it on
Pricing
Reinstatement cost: $499, paid when you're back
One price for each profile, $499, and you only pay it when the profile is back on Google.
Each profile
$499one time
Paid only when your profile is back. If it isn't, you pay nothing. If several profiles are affected, we agree the price on the call.
- Your case read within one business day
- Profile fixes before the appeal
- The evidence pack
- The appeal, written with you
- A call while you file it
- A second review if it's refused
What you pay
| When | You pay |
|---|---|
| Your profile is back | $499 |
| We can't get it back | $0 |
| We decline the case after our read | $0 |
| You file it yourself after our read | $0 |
Google charges nothing to appeal a suspension. Our fee is for the work.
How we work
How we work, and what only Google decides
Nobody outside Google can lift a suspension. This is how we handle your case.
You pay only when it's back
$499 when the profile is back on Google, whatever your industry. If we can't get it back, you owe nothing.
Google decides
Google makes the decision and sets the pace. We make the appeal as strong as it can be and tell you straight if the odds are poor.
You keep ownership
We never ask for your password or to be made owner. You file from your own account, with us beside you.
Real businesses only
No new profiles to replace a suspended one, no virtual addresses and no edited documents. Those make it worse.
Getting started
From your case to back on Maps
- 1
Day 1
Our read
The likely reason, your odds and whether we'll take the case on.
- 2
Next
Fixes and evidence
The profile put right and the documents matched, with you.
- 3
Then
The appeal
You file it from your account with us on the call, and a second review if it's refused.
- 4
Usually about 14 days
Back, and you pay
$499 once the profile is back on Google. Not before.
Fit
Who this is for, and who it isn't
A good fit
- A real business whose Google profile was suspended
- Owners whose appeal was refused and who don't know why
- Agencies with a client's profile suspended
Not a fit
- Virtual offices, coworking desks or mailbox addresses
- Owners who want to keep a keyword in the business name
- Lead-generation or rank-and-rent profiles
- Anyone who wants a new profile instead of an appeal
Stuck in verification, not suspended? See verification help
Suspension FAQ
Suspended Google Business Profile questions
How much does it cost to reinstate a suspended Google Business Profile?
Google charges nothing to appeal. Our $499 is for the work of getting it back, and you only pay it if the profile comes back.
Can you guarantee reinstatement?
No one outside Google can, because Google makes the decision. That's why you only pay when the profile is back.
How long does reinstatement take?
Most profiles we take on are back within about 14 days. Some take longer: Google sets the pace, and a refused appeal needs a second review. So we don't promise a date.
Why was my Google Business Profile suspended?
Usually something on the profile breaks Google's guidelines, such as extra words in the name, an address customers can't visit or a category that doesn't fit, or Google can't match the details to the real business. Google's appeals tool shows the decision.
How do I get my profile unsuspended myself?
Fix what breaks the guidelines, make sure your documents match the profile, then appeal through Google's appeals tool from the account that owns the profile.
My appeal was denied. Is it too late?
Not always. A second review with new evidence can still work, as long as the problem behind the first refusal is fixed.
Do you need my password or ownership of the profile?
Never. Google only accepts an appeal from the account that owns the profile, so you file it yourself with us on the call.
Will my reviews come back?
Usually, but not always. Some owners find reviews or replies missing after a reinstatement.
Should I make a new profile instead?
No. Google says not to create a new profile while an appeal is under review, and a duplicate can make the case harder.
What is a hard or a soft suspension?
Those are the industry's words. Google talks about a suspended profile, which the public can't see, and a restricted account, which covers every profile on it. The account restriction is dealt with first.
Do you help businesses outside the US?
Yes, remotely, at the same price.
Send us your suspension case
Tell us what happened and within one business day we'll tell you the likely reason and whether we'll take it on. You pay $499 only when it's back.
