Local SEO for real estate professionals.
Solo agents, teams, and brokerages. Single-state and multi-state. We rank real estate Business Profiles for the queries that drive actual deals: 'real estate agent near me,' neighborhood-specific searches, and the agent-by-name brand queries that close.
Six things keeping real estate professionals out of the 3-pack.
The mistakes specific to real estate professionals that we see in nearly every audit. Each is fixable.
Agent profile vs brokerage profile confusion
Each agent has a profile. Brokerage also has a profile. They compete. Reviews split. Neither ranks well. Needs strategic decision per market.
Service area set to entire metro
Agent serves 'Austin' as a 1.2-million-person metro. Google can't rank you specifically. Better: 5-8 named neighborhoods where you actually close deals.
MLS data not integrated
Listings live on the MLS, your website, Zillow, Redfin — all in different formats. Schema-marked listing pages on your site (with the right structure) rank in their own right.
Bio is generic 'top agent' copy
Every agent's bio reads the same. 'Top 1%,' 'committed to excellence,' 'over 100 transactions.' Bios with specific neighborhood expertise and named client outcomes rank better and convert better.
Multi-state license = ranking confusion
Agent licensed in TX and CA. Google can't decide where to rank you. Solution: separate brokerage entities per state or be explicit about primary state.
Reviews from clients who can't disclose names
Privacy concerns make some clients reluctant to leave public reviews. Real estate has more anonymized reviews than other industries. That's OK — review velocity matters more than full names.
The signals Google reads for real estate professionals.
Each of these is a lever we pull during onboarding. None of them are 'magic.' All of them are measurable.
Primary category specificity
Real Estate Agency for brokerages. Real Estate Agent for solo agents. Real Estate Consultant for specialty practices. Match to your business structure.
Hyperlocal neighborhood pages
One page per neighborhood you specialize in. Schema-marked with Place type. Drives the high-intent 'homes for sale in [neighborhood]' queries.
MLS-integrated listing pages
Each property listing as its own page with structured data. Even if syndicated to Zillow, ranking your own URL captures direct-to-agent traffic.
Review velocity and specificity
Recent reviews matter more than total count. 6 new reviews in the last 3 months beats 60 from 4 years ago. Encourage clients to mention the neighborhood and outcome.
Agent bio pages with credentials schema
Person schema with credentials, awards, designations (CRS, GRI, etc.) properly marked up. Builds E-A-T for high-trust transactions.
Google Posts during selling/buying seasons
Market updates, listing announcements, neighborhood spotlights. Weekly cadence keeps the profile active and improves engagement signals.
The services that move the needle for real estate professionals.
Most clients in your industry start with one or two of these and add as needed. Every service has published pricing.