Local SEO for realtors, agents and brokerages.

The work that gets an agent or a brokerage found when people nearby look for one: in the map for searches like real estate agent near me, for the neighborhoods you sell in, and for your own name. Local SEO for real estate covers your Google Business Profile, your reviews, your listings across the web and the pages on your website.

Our plans start from $499 a month for one profile, month to month, with no setup fee. Professional starts from $1,299 a month for up to 3 profiles and Dominate from $3,799 for up to 3 with the most work each month. Four to ten profiles are $400 a month plus $250 a profile. The exact plan and price are agreed on the call.

Profile changes like the name, the address and the service area are usually made in the first weeks, and Google can take a couple of days to show some edits. Moving up the map usually takes months, depending on how strong the agents above you are. After the free check we tell you what looks realistic for your area.

Usually, yes. Google lists real estate agents as individual practitioners, who can have a profile if they deal with clients and can be reached at that location during their hours. If you're one of several agents at the office, the brokerage keeps its own profile and yours carries only your name. If you're the only agent at a branded office, Google prefers one shared profile, named “Brand: Your name”.

Google's rules cover agents and offices, and don't mention teams. Each agent who deals with clients can have a profile under their own name, while support staff can't. Whether the team gets one too depends on how it trades, under what name and from where. Several profiles at one office can compete for the same searches, so we look at your setup before adding any.

No. Google asks businesses that serve clients away from their own address to hide it and set a service area instead: up to 20 cities, postal codes or other areas, within about two hours' drive of where you're based. If you work from an office that's staffed and open to clients during your hours, that address can show.

Usually with one profile and a page on your website for each neighborhood. Distance is one of the things Google ranks the map on, so a profile shows most often near where it's based, and the pages help your site show up for searches about each area. Give each page real content: what the homes there are like, what they sell for and the homes you've sold there.

A profile has one location, and its service area shouldn't stretch past about two hours' drive, so give it your main market. If you have a staffed office in the second state, that office can have its own profile. Otherwise, give the second state its own pages on your website.

The requests go to every client the same way after a closing, with a direct link to your review form. Google doesn't allow gifts or discounts for reviews, asking only the clients you expect to be happy, or telling clients what to write, and that includes asking them to name an agent or a neighborhood. When you reply, never add details about the client or the sale. How many reviews come in depends on your clients.

If the profile is under your own name and in your own Google account, you update the address, phone and website on that same profile rather than starting a new one. A profile the brokerage owns stays with the brokerage. If you're setting one up now, keep it in your own Google account.

Yes. Commercial agents and property management companies are set up like any other agent or office. For developers, Google allows a profile for a sales or leasing office, but not for the homes for sale, a model home or a vacant unit, so the profile goes on the office.

Yes. The portals show your listings on pages they control. Your own site is where your neighborhood pages and your bio live, your Google profile links to it, and if you own the domain it stays with you when you change brokerages. Every plan includes some location pages.

Yes. The profile work takes an afternoon: the name, the address or service area, the categories, the photos and your review link. What takes time is keeping it up every month: review requests, replies, listings and neighborhood pages.

No. Google says there's no way to request or pay for a better local ranking, and how far the searcher is from you is part of it. We do the work inside Google's rules and show you the results in your monthly report.