How Samaroh Banquets grew its leads 56% year on year

A banquet venue in Thane West. We built one system that follows every enquiry, from the ad that brought it to the booking.

More leads a month, year on year382 a month from May to September 2026, against 245 a year earlier: +56%

Leads a month, April 2025 to September 2026

Before the ads
Since May 2026

See the numbers

Month	Leads
Apr 25	196
May 25	295
Jun 25	260
Jul 25	265
Aug 25	192
Sep 25	214
Oct 25	286
Nov 25	225
Dec 25	338
Jan 26	251
Feb 26	300
Mar 26	318
Apr 26	360
May 26	372
Jun 26	304
Jul 26	325
Aug 26	457
Sep 26	451

Source: Samaroh's CRM lead report, 2 October 2026. See the original report

The challenge#

Samaroh Banquets runs banquet halls in Thane West for weddings, engagements, birthdays and corporate events. For the year from April 2025 it logged between 192 and 338 leads a month, rising and falling with the wedding season, and from May to September 2025 it averaged 245. Enquiries arrived through a dozen channels, from walk-ins and phone calls to referrals and wedding portals like WedMeGood.

We set out to bring in more families who were planning an event, and to make every enquiry traceable to where it came from, so the ad budget could follow the bookings.

What we did#

We built one system around the venue, and every week its reports decide where the next rupee goes.

Ads and Maps
Meta, Google Search and the Google profile
Enquiries captured
Each chat tagged real, junk or booked
One CRM
Every lead with its source and outcome
Weekly reports
Spend moves to what books

Every weekThe reports send the budget back to the ads that book.

Ads judged on real enquiries

Meta ads went live in May 2026 and Google Search ads in July. Because every lead is tagged real, junk or booked, each ad is scored on the real enquiries it brings. The best ad spent ₹24,980 and brought 263 leads, 173 of them real, at ₹144 per real enquiry.

Top of Samaroh's ad scorecard: the best Meta ad with ₹24,980 spend, 263 leads, 173 real enquiries, 3 bookings and ₹144 per real enquiry — The top of the ad scorecard, with every ad ranked by spend. Source: Samaroh's ad scorecard.

In September the same reports led us to stop paying for low-budget searches. We blocked words such as cheap and sasta (Hindi for cheap) and started a test of premium searches.

The Google profile and Maps

Every Sunday we check Samaroh's position on Google Maps from 100 points across Thane, for the eight searches families use most. For "birthday party hall thane" it now shows in the top 10 at 59 of the 100 points.

Google Maps rank grid for birthday party hall thane: Samaroh in the top 10 at 59 of 100 points across Thane — Each dot is a point on the map, with Samaroh's position there. Green is the top 10. Source: weekly Maps ranking report, 2 October 2026. Map tiles © Esri, HERE, Garmin, OpenStreetMap contributors.

The results#

From May to September 2026 the venue averaged 382 leads a month, against 245 in the same months of 2025. August and September were its two biggest months since April 2025, with 457 and 451 leads.

245

382

May to Sep 2025

May to Sep 2026

Leads a month, on average, up 56%

Calls from the Google profile rose over the same months, from 108 in July to 155 in August and 185 in September.

Calls from the profile each month. October has two days so far. Source: Samaroh's Google Business Profile.

The calls from Google have almost doubled, and that's what keeps the business going.

Owner, Samaroh Banquets

What it adds up to#

In five months Samaroh's leads grew 56% on the same months of last year, and every one of them now carries its source and its outcome. Next, the premium search test runs through October, and on Maps the target is the main banquet hall and wedding hall searches across Thane.