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SEO for doctors

SEO and Google Ads for doctors and medical practices.

Local Owl runs local SEO for doctors, and Google Ads alongside it when that suits your practice. We work with family and primary care practices, specialists such as dermatology, orthopedics and eye care, and clinics with one doctor or many. Every month we look after your practice's Google profile, your doctors' profiles, your reviews and, if you run them, your search ads, so patients nearby find you when they search.

  • Your practice and doctor profiles set up the way Google's rules ask
  • Google Search ads in an account you own, if you want them
  • From $499 a month for SEO, month to month, no setup fee
  • Google Product ExpertsBusiness Profile community, verify on Google
  • SEO from $499 a monthGoogle Ads management from $499 a month
  • Month to monthNo setup fee, no contract
  • Free profile checkA person replies within 2 business days
A doctor in a white coat talking with a mother and her young son across his desk

How it works

How patients find a doctor on Google

When someone searches for a dermatologist or an urgent care near them, Google can show ads at the top, then a map with three practices, then the websites. The map is ranked on relevance, distance and prominence, and Google says there is no way to pay for a better local ranking. SEO works on the map and the websites below it. Google Ads puts you above them for the searches you choose, from the day the ads go live, for as long as you pay for them.

  1. 1

    We check your practice the way a new patient would

    On a phone, signed out: the practice profile, each doctor's profile, the booking link, the reviews and your replies, and the ads that show on your main searches.

  2. 2

    We compare you with the practices above you

    We search your main services from your area and look at what the three practices ahead of you on the map do that you don't, and at who advertises on those searches.

  3. 3

    We do the work each month

    The profiles, reviews, photos, listings and pages, and the ads if we agreed on them, then a monthly report on calls, booking clicks, direction requests and what Google charged for the ads.

Recognized by Google

Your practice's profile is looked after by Google Product Experts

Bronze Product Expert is a public recognition Google grants for verified, community-recommended answers in its Business Profile Help Community. It cannot be bought or self-awarded. Both co-founders who lead the work for medical practices hold it. The recognition is for Business Profile help, and Shubham runs the Google Ads himself, so your ads and your profiles are looked after by the same people.

Rohan Thakare

Rohan Thakare

Co-founder & Strategist

Bronze Product Expert
community answers
150+

community answers

recommended by Google
30+

recommended by Google

Verify on Google
Shubham Kakkad

Shubham Kakkad

Co-founder & Strategist

Bronze Product Expert
community answers
260+

community answers

recommended by Google
45+

recommended by Google

Verify on Google

What we do

What our SEO and Google Ads for doctors usually cover each month

The practice profile set up right

Google asks for as few categories as you need, each as specific as possible, and the practice name exactly as it reads on your sign. We set the categories to the care most of your patients come for, keep your hours right and add the link patients use to book.

  • Categories few and specific
  • Practice name as it reads on your sign
  • Regular and holiday hours kept current

Doctor profiles that follow Google's rules

Google allows a profile for each public-facing doctor who sees patients at the practice, named with the doctor's name only, beside the practice's own profile. Support staff shouldn't have one, and a doctor who is the only one at a branded practice usually shares the practice's profile. We set yours up that way.

  • The doctor's name only, no practice name
  • None for support staff
  • Duplicate profiles found and fixed

A review request system

We set up review requests that go to every patient the same way after a visit, and give you reply templates that never confirm someone is a patient or mention their care. It stays inside Google's rules and the FTC's: no incentives for reviews, no asking only the happy patients, and no reviews from your own staff.

  • Requests to every patient after a visit
  • Replies that never confirm who is a patient
  • Nothing that breaks Google's review policy

Google Search ads, if you want them

Search ads on the services you want more patients for, aimed at people in your area, in a Google Ads account you own. Google treats health as a sensitive category and, for many treatments, doesn't allow ads aimed at patient lists or past website visitors, so the campaigns are built on what people search for.

  • Your account, paid to Google on your card
  • Keywords for the services you want more of
  • Wasted search terms blocked
  • Ad spend from $500 a month

Photos of your doctors and rooms

We add photos of your doctors, waiting room, front desk and entrance, so a new patient knows who they'll see and where to go, and report photos other people added that don't belong there. Patients appear only with their written consent.

  • Each doctor, on their own profile too
  • Entrance and parking for first visits
  • Photos that don't belong reported for removal

Pages, listings and a monthly report

We add a page to your website for each main service and for the neighborhoods you want patients from, keep your name, address and phone the same across the directories patients use, and report on it all each month.

  • A page for each main service
  • Citations on the directories patients use
  • A monthly report, with ad cost shown exactly

Free check

See a sample practice profile check

This is what the free check looks like. A person reads your practice and doctor profiles the way a new patient would, on a phone, looks at who advertises on your main searches, and sends the three changes that matter most, in order. The practice in this sample is made up.

  • The three changes first

    In order, so you know what to do this week.

  • How to make each one

    Written out, with where to find it in your profile.

  • What the practices above you do

    The three practices ranking ahead of you on the map, and who advertises on your main search.

  • Privacy risks at the top

    A review reply that confirms someone is a patient, or mentions their care, goes first on the list.

  • No access needed

    We check your public profiles and the ads anyone can see. You don't have to add us as a manager.

Free practice profile check, sample

Larkfield Family Medicine, Tucson

Against the top 3 for “family doctor near me”

  • Review repliesOne mentions the patient's treatmentRisk
  • Doctor profilesTwo carry the practice nameFix
  • Booking linkOpens the homepage, not the booking pageFix
  • PhotosNone of the doctors or the entranceFix
  • Ads on this searchYours shows, with one other practiceOK
  • Name, address, phoneMatch the websiteOK
Change firstThe review reply

Sample, made-up practice.

Pricing

SEO and Google Ads pricing for doctors

SEO plans are starting prices, month to month, with no setup fee. Starter is for one practice; Professional and Dominate are for practices with more than one location. Google Ads management is from $499 a month on top, and you pay your ad budget to Google directly. The exact plan and price are agreed on the call.

Starter, one practice, from

$499a month

  • 1 Google Business Profile
  • 50 citations built
  • Review request system
  • 4 location landing pages
  • Monthly reporting
  • Email support

More locations, and Google Ads

PlanPrice
Starter, 1 profile$499 a month
Professional, up to 3 profiles$1,299 a month
Dominate, up to 10 profiles$3,799 a month
Google Ads management$499 a month

Ad spend is on top, from $500 a month, paid to Google on your own card. Whether each doctor's own profile counts toward a plan's profiles is agreed on the call, along with the exact price. More than 10 locations? We price it on the call.

How we work

How we work

The usual way we work with a medical practice. The details are agreed on the call.

No ranking promises

Google says no one can guarantee a top ranking. Where you rank also depends on distance and the practices near you, so we don't promise a position or a number of new patients.

Review requests, not a review count

We set up the requests and the reply templates. How many reviews come in depends on your patients.

Inside Google's rules

No fake reviews, no keywords added to your practice's name, no incentives for reviews, and no ad targeting Google restricts for health.

Patient privacy in every reply

We never need your patient records. Review replies stay general and never confirm that someone is a patient.

You stay the owner

We work as a manager on your profiles and in your Google Ads account. You stay the owner of both, and we never need your password.

Month to month

No setup fee and no contract, for SEO or Google Ads. Stop whenever you like.

A woman having her blood pressure taken at a doctor's desk

Getting started

What happens after you ask for a check

  1. 1

    Today

    Send the form

    Your practice's name, your Google profile link and the kind of practice you run.

  2. 2

    Within 2 business days

    Your three changes

    A person checks your practice and doctor profiles and the ads on your main searches, and sends the three changes that matter most, in order.

  3. 3

    If you start

    The first month

    Usually those changes first, then review requests, and the ads if we agreed on them.

  4. 4

    Every month

    Work and report

    The monthly work, then a report on calls, booking clicks, direction requests and what Google charged for the ads.

Fit

Who our SEO and Google Ads for doctors is for, and who it isn't

A good fit

  • Family, primary care and internal medicine practices with a verified Google profile
  • Specialists such as dermatology, orthopedics, eye care, ENT, cardiology and podiatry
  • Practices with one doctor or several, owner-run or part of a group
  • One to ten locations

Not a fit

  • A suspended profile, which needs a reinstatement first
  • A practice without a verified profile yet
  • Telehealth-only services, addiction treatment, and weight-loss or GLP-1 prescribing clinics, which Google makes certify first
  • Hospitals and health systems
  • Anyone who wants a guaranteed number one, or reviews they paid for

Profile suspended? See suspended listing recovery

SEO for doctors FAQ

Questions doctors ask

What is SEO for doctors?

The work that gets a doctor's practice into the map and the search results when people nearby look for a doctor or a service. Local SEO for doctors covers your practice's Google Business Profile, your doctors' own profiles, your reviews, your listings across the web and the pages on your website.

How much does SEO for doctors cost?

Our SEO plans start from $499 a month for one practice, month to month, with no setup fee. Professional starts from $1,299 a month for up to 3 locations and Dominate from $3,799 for up to 10. Whether each doctor's own profile counts as one of the plan's profiles is agreed on the call, along with the exact plan and price. Google Ads management is separate, from $499 a month.

Do you run Google Ads for doctors too?

Yes. We run Google Search ads, the pay-per-click ads at the top of the results, for the services you want more patients for, in a Google Ads account you own. Management is from $499 a month, month to month, with no setup fee. Ad spend starts from $500 a month and you pay it to Google directly, on your own card. The details are agreed on the call.

Should our practice start with SEO or Google Ads?

On Google they do different jobs. Ads can put you at the top of the page as soon as Google approves them, and they stop when you stop paying. SEO takes months and keeps working after that. Many practices run both for a while. After the free check we tell you which we'd start with for your area.

How long does SEO for doctors take?

Profile changes like the doctor profiles, the booking link and the review replies are usually made in the first weeks, though Google may take a few days to review them. Moving up the map usually takes months, and longer in a crowded metro than in a suburb. After the free check we tell you what looks realistic for your area.

Does each doctor at our practice need their own Google profile?

You don't have to. Google allows a separate profile for each public-facing doctor who can be reached at the practice during their hours, named with the doctor's name only, alongside the practice's own profile. Support staff, such as the front desk team, shouldn't have one. Doctor profiles can help when patients search for someone by name, but they also spread reviews across more profiles, so we decide case by case.

I'm the only doctor at my practice. Do I need a profile of my own?

Usually not. Google's guidelines say that when a doctor is the only public-facing practitioner at a branded practice, it's best to share one profile with the practice, usually named with the brand first and then the doctor's name. We look at your setup in the free check.

Do you work with specialists, or only family doctors?

Both. Physician SEO works the same way for a dermatology, orthopedic or eye care practice as for a family practice: the profiles, reviews, listings and pages. What changes is what patients search for, the services on your profile and the practices you compete with, so the free check looks at the main search for your specialty.

Can we show ads to people who visited our website?

For many treatments, no. Google treats health as a sensitive category, which covers ads about health conditions, surgery, procedures and injections, fertility treatment and mental health care. Ads like that can't be aimed at your own patient list, at people who visited your website, or at people Google finds similar to them. Search ads on what people type are allowed, and that's where we put the budget.

How do we reply to reviews without breaking patient privacy rules?

Never confirm or deny that the reviewer is a patient, and don't mention their care, dates or anything from their records. Thank them in general terms and invite them to call the office. HHS, which enforces HIPAA, has taken action against medical practices whose replies to online reviews gave away patient details. This is general guidance, and your compliance advisor has the final say.

How do you get more reviews without breaking the rules?

The requests go to every patient the same way after a visit, with a direct link to your review form. Google doesn't allow any incentive for a review, asking only the patients you expect to be happy, or reviews from your own staff, and the FTC bans offering anything in exchange for a review that says something positive. How many reviews come in depends on your patients.

Can you guarantee my practice a top 3 spot or a number of new patients?

No. Google says no one can guarantee a ranking, and the number of new patients depends on your area, your services and your reviews. We do the work inside Google's rules and show you the results in your monthly report.

Find out what to change first at your practice

Send us your practice. A person checks your practice and doctor profiles, your reviews and the ads on your main searches, and replies within two business days with the three changes that matter most. It's free.

An empty exam room with a paper-covered exam table beside a window with white blinds