
Rohan Thakare
Co-founder & Strategist
- community answers
- 150+
- recommended by Google
- 30+
community answers
recommended by Google
Local Owl runs local SEO for doctors, and Google Ads alongside it when that suits your practice. We work with family and primary care practices, specialists such as dermatology, orthopedics and eye care, and clinics with one doctor or many. Every month we look after your practice's Google profile, your doctors' profiles, your reviews and, if you run them, your search ads, so patients nearby find you when they search.
Against the top 3 for “family doctor near me”
Sample, made-up practice.
How it works
When someone searches for a dermatologist or an urgent care near them, Google can show ads at the top, then a map with three practices, then the websites. The map is ranked on relevance, distance and prominence, and Google says there is no way to pay for a better local ranking. SEO works on the map and the websites below it. Google Ads puts you above them for the searches you choose, from the day the ads go live, for as long as you pay for them.
On a phone, signed out: the practice profile, each doctor's profile, the booking link, the reviews and your replies, and the ads that show on your main searches.
We search your main services from your area and look at what the three practices ahead of you on the map do that you don't, and at who advertises on those searches.
The profiles, reviews, photos, listings and pages, and the ads if we agreed on them, then a monthly report on calls, booking clicks, direction requests and what Google charged for the ads.
Bronze Product Expert is a public recognition Google grants for verified, community-recommended answers in its Business Profile Help Community. It cannot be bought or self-awarded. Both co-founders who lead the work for medical practices hold it. The recognition is for Business Profile help, and Shubham runs the Google Ads himself, so your ads and your profiles are looked after by the same people.

Co-founder & Strategist
community answers
recommended by Google

Co-founder & Strategist
community answers
recommended by Google
What we do
Google asks for as few categories as you need, each as specific as possible, and the practice name exactly as it reads on your sign. We set the categories to the care most of your patients come for, keep your hours right and add the link patients use to book.
Google allows a profile for each public-facing doctor who sees patients at the practice, named with the doctor's name only, beside the practice's own profile. Support staff shouldn't have one, and a doctor who is the only one at a branded practice usually shares the practice's profile. We set yours up that way.
We set up review requests that go to every patient the same way after a visit, and give you reply templates that never confirm someone is a patient or mention their care. It stays inside Google's rules and the FTC's: no incentives for reviews, no asking only the happy patients, and no reviews from your own staff.
Search ads on the services you want more patients for, aimed at people in your area, in a Google Ads account you own. Google treats health as a sensitive category and, for many treatments, doesn't allow ads aimed at patient lists or past website visitors, so the campaigns are built on what people search for.
We add photos of your doctors, waiting room, front desk and entrance, so a new patient knows who they'll see and where to go, and report photos other people added that don't belong there. Patients appear only with their written consent.
We add a page to your website for each main service and for the neighborhoods you want patients from, keep your name, address and phone the same across the directories patients use, and report on it all each month.
Free check
This is what the free check looks like. A person reads your practice and doctor profiles the way a new patient would, on a phone, looks at who advertises on your main searches, and sends the three changes that matter most, in order. The practice in this sample is made up.
In order, so you know what to do this week.
Written out, with where to find it in your profile.
The three practices ranking ahead of you on the map, and who advertises on your main search.
A review reply that confirms someone is a patient, or mentions their care, goes first on the list.
We check your public profiles and the ads anyone can see. You don't have to add us as a manager.
Against the top 3 for “family doctor near me”
Sample, made-up practice.
Larkfield Family Medicine, Tucson, sample
Sample, made-up practice.
Pricing
SEO plans are starting prices, month to month, with no setup fee. Starter is for one practice; Professional and Dominate are for practices with more than one location. Google Ads management is from $499 a month on top, and you pay your ad budget to Google directly. The exact plan and price are agreed on the call.
Starter, one practice, from
$499a month
| Plan | Price |
|---|---|
| Starter, 1 profile | $499 a month |
| Professional, up to 3 profiles | $1,299 a month |
| Dominate, up to 10 profiles | $3,799 a month |
| Google Ads management | $499 a month |
Ad spend is on top, from $500 a month, paid to Google on your own card. Whether each doctor's own profile counts toward a plan's profiles is agreed on the call, along with the exact price. More than 10 locations? We price it on the call.
How we work
The usual way we work with a medical practice. The details are agreed on the call.
Google says no one can guarantee a top ranking. Where you rank also depends on distance and the practices near you, so we don't promise a position or a number of new patients.
We set up the requests and the reply templates. How many reviews come in depends on your patients.
No fake reviews, no keywords added to your practice's name, no incentives for reviews, and no ad targeting Google restricts for health.
We never need your patient records. Review replies stay general and never confirm that someone is a patient.
We work as a manager on your profiles and in your Google Ads account. You stay the owner of both, and we never need your password.
No setup fee and no contract, for SEO or Google Ads. Stop whenever you like.
Getting started
Today
Your practice's name, your Google profile link and the kind of practice you run.
Within 2 business days
A person checks your practice and doctor profiles and the ads on your main searches, and sends the three changes that matter most, in order.
If you start
Usually those changes first, then review requests, and the ads if we agreed on them.
Every month
The monthly work, then a report on calls, booking clicks, direction requests and what Google charged for the ads.
Fit
Profile suspended? See suspended listing recovery
The work that gets a doctor's practice into the map and the search results when people nearby look for a doctor or a service. Local SEO for doctors covers your practice's Google Business Profile, your doctors' own profiles, your reviews, your listings across the web and the pages on your website.
Our SEO plans start from $499 a month for one practice, month to month, with no setup fee. Professional starts from $1,299 a month for up to 3 locations and Dominate from $3,799 for up to 10. Whether each doctor's own profile counts as one of the plan's profiles is agreed on the call, along with the exact plan and price. Google Ads management is separate, from $499 a month.
Yes. We run Google Search ads, the pay-per-click ads at the top of the results, for the services you want more patients for, in a Google Ads account you own. Management is from $499 a month, month to month, with no setup fee. Ad spend starts from $500 a month and you pay it to Google directly, on your own card. The details are agreed on the call.
On Google they do different jobs. Ads can put you at the top of the page as soon as Google approves them, and they stop when you stop paying. SEO takes months and keeps working after that. Many practices run both for a while. After the free check we tell you which we'd start with for your area.
Profile changes like the doctor profiles, the booking link and the review replies are usually made in the first weeks, though Google may take a few days to review them. Moving up the map usually takes months, and longer in a crowded metro than in a suburb. After the free check we tell you what looks realistic for your area.
You don't have to. Google allows a separate profile for each public-facing doctor who can be reached at the practice during their hours, named with the doctor's name only, alongside the practice's own profile. Support staff, such as the front desk team, shouldn't have one. Doctor profiles can help when patients search for someone by name, but they also spread reviews across more profiles, so we decide case by case.
Usually not. Google's guidelines say that when a doctor is the only public-facing practitioner at a branded practice, it's best to share one profile with the practice, usually named with the brand first and then the doctor's name. We look at your setup in the free check.
Both. Physician SEO works the same way for a dermatology, orthopedic or eye care practice as for a family practice: the profiles, reviews, listings and pages. What changes is what patients search for, the services on your profile and the practices you compete with, so the free check looks at the main search for your specialty.
For many treatments, no. Google treats health as a sensitive category, which covers ads about health conditions, surgery, procedures and injections, fertility treatment and mental health care. Ads like that can't be aimed at your own patient list, at people who visited your website, or at people Google finds similar to them. Search ads on what people type are allowed, and that's where we put the budget.
Never confirm or deny that the reviewer is a patient, and don't mention their care, dates or anything from their records. Thank them in general terms and invite them to call the office. HHS, which enforces HIPAA, has taken action against medical practices whose replies to online reviews gave away patient details. This is general guidance, and your compliance advisor has the final say.
The requests go to every patient the same way after a visit, with a direct link to your review form. Google doesn't allow any incentive for a review, asking only the patients you expect to be happy, or reviews from your own staff, and the FTC bans offering anything in exchange for a review that says something positive. How many reviews come in depends on your patients.
No. Google says no one can guarantee a ranking, and the number of new patients depends on your area, your services and your reviews. We do the work inside Google's rules and show you the results in your monthly report.
Send us your practice. A person checks your practice and doctor profiles, your reviews and the ads on your main searches, and replies within two business days with the three changes that matter most. It's free.