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GMB management and optimization services

Google Business Profile management and optimization, done by a Google Product Expert.

We fix your Google profile first, then keep it right every month: posts, photos, review requests and replies, and a check with you on any change Google or the public suggests. Start with a free check of the three fixes that matter most.

  • Free check first, or the full audit from $29
  • Review requests for every customer, inside Google's rules
  • Included in every plan, from $499 a month
A food stall owner in a blue apron smiling at his phone at his counter

How it works

How our Google Business Profile management works

Google Business Profile management is the upkeep of your profile: its details, posts, photos and reviews, and the changes Google or the public suggest. Optimization is the first round of fixes that gets it right. We start with a check, fix what it finds, then keep it current.

  1. 1

    We check your profile

    Against Google's guidelines and the three businesses ranking above you nearby. We don't need access for this, and you get the fixes in writing, in order, within 2 business days.

  2. 2

    You add us as a manager

    From your profile's settings. You stay the owner and we never need your password. In the first month we make the fixes the check found.

  3. 3

    We keep it current every month

    Posts, your photos, review requests and replies, and suggested changes checked with you, with a report at the end of the month.

Recognized by Google

Your profile is looked after by a Google Product Expert

Bronze Product Expert is a public recognition Google grants for verified, community-recommended answers in its Business Profile Help Community. It cannot be bought or self-awarded. Both co-founders who look after your profile hold it.

Rohan Thakare

Rohan Thakare

Co-founder & Strategist

Bronze Product Expert
community answers
150+

community answers

recommended by Google
30+

recommended by Google

Verify on Google
Shubham Kakkad

Shubham Kakkad

Co-founder & Strategist

Bronze Product Expert
community answers
260+

community answers

recommended by Google
45+

recommended by Google

Verify on Google

What we do

What our Google Business Profile and GMB optimization services include

Your details and categories

Your name, categories, services, description, hours and holiday hours, kept to Google's guidelines and to what you actually offer.

  • Primary and secondary categories
  • Services and description
  • Regular and holiday hours

Posts

Posts written for your business: offers, events, new work and seasonal news.

  • Written for your business
  • Offers and events
  • New work and seasonal news

Photos

The photos you send us added to the profile, and a short list of what to photograph next.

  • Your photos added
  • What to shoot next
  • Unwanted photos reported

Review requests

A review page for your business, reached by a link you send after the job or a QR or NFC card customers can use when they're ready, and the words your staff use to ask.

  • A link to send after the job
  • QR and NFC cards
  • The same ask for every customer

Review replies

Replies to your Google reviews, good and bad, written for your business once you've given us the OK in writing. Reviews that break Google's rules are reported.

  • Good and bad reviews answered
  • Your OK in writing first
  • Rule-breaking reviews reported

Suggested changes

Changes Google or the public suggest to your details, gone through with you before we accept or reject them, and listed in your report.

  • Checked with you first
  • Then accepted or rejected
  • In your monthly report

Reporting

See a sample monthly Google Business Profile report

Every month: calls, website clicks and direction requests from your profile, what we posted, your new reviews and our replies, and each suggested change we went through with you. This sample is for a made-up florist.

  • What your profile brought in

    Calls, website clicks and direction requests, from Google's own numbers.

  • What we did

    The posts, photos, replies and fixes, listed.

  • Reviews and suggested changes

    Your new reviews and our replies, and each suggested edit with what you decided.

  • Next month

    What we'll do next, and anything we need from you.

Your profile this month, sample

Green Leaf Florist, Denver

What we did in September

  • Posts published4 of 4OK
  • New Google reviews11OK
  • Reviews replied to11 of 11OK
  • Suggested edit to your hoursChecked with you, rejectedOK
  • Photos added6 from your shopOK
  • Holiday hoursTo set for NovemberFix
Next monthNew photos of the window display

Sample month, made-up business.

Pricing

Google Business Profile audit and management pricing

Start with a free check or a paid audit. Management is part of every plan, with your listings, review requests and location pages. The exact plan and price are agreed on the call.

Quick check

Free

The three fixes that matter most, so you know where to start.

  • A check against the top 3 near you
  • The 3 fixes that matter most, in order
  • Any policy risk flagged
  • Within 2 business days

Written audit

$29one time

Every finding in writing, so you or your team can fix all of it.

  • Everything in the quick check
  • Every finding: what, why, and how to fix it
  • Categories, services, photos, reviews and listings
  • Your fixes ranked in order
  • Within 2 business days of payment

Audit and call

Most complete

$97one time

The written audit, then 30 minutes with a Product Expert going through it with you.

  • Everything in the written audit
  • A 30-minute call through your fixes
  • Your questions answered on the call
  • What we'd do first if you hired us

Monthly management

From $499a month

Part of every local SEO plan: your profile fixed in the first month, then kept right every month.

  • Fixes from the audit in month one
  • Details, posts and photos kept current
  • Review requests and replies
  • Suggested changes checked with you
  • A monthly report
  • Listings and location pages in the same plan

Paid audits come off your first month if you hire us, and if a paid audit arrives late, you get your money back. Only want profile management? We'll price it on the call. A fake review to take down is a separate fix, $299 a review, paid only when it comes down.

How we work

How we work, and the Google rules we follow

Google publishes rules for agencies that manage profiles and for businesses that ask for reviews. This is how we follow them.

You stay the owner

We work as a manager, so we never need your password. Managers can't remove the profile or other users, and you can remove us at any time.

Every change goes through you

We tell you what we change, and go through each change Google or the public suggests with you before we act on it. Review replies go out once you've given us the OK in writing.

Every customer asked the same way

We never ask only the happy ones, nobody is pressed to leave a review on the spot, and your staff are never given a number of reviews to collect.

Nothing offered for a review

No discounts, gifts or prize draws for a review, good or bad, and no asking for particular words. Customers write and post their own reviews.

No promises on rankings or review counts

Google itself warns owners about anyone who promises a ranking. We keep the profile right and every customer asked, and we don't promise a position or a number of reviews.

Month to month

No setup fee and no contract. Google Business Profile itself is free, and what you pay us for is the work.

A shop owner holding up his keys inside his store

Getting started

What happens after you send your profile

  1. 1

    Today

    Send the form

    Your profile, the main service you want to be found for, and which check you want. For a paid audit, we email a payment link the same business day.

  2. 2

    Within 2 business days

    Your check or audit

    The fixes that matter most, in order. For a paid audit, the 2 days start at payment.

  3. 3

    Month 1

    Manager access and fixes

    If you hire us, you add us as a manager and give us the OK for review replies in writing. We make the fixes and set up your review requests.

  4. 4

    Every month

    Upkeep and a report

    Posts, photos, review replies and suggested changes checked with you, and your report.

Fit

Who Google Business Profile management is for, and who it isn't

A good fit

  • Owners of a verified profile for one location, with no time to keep it up
  • Owners who want every customer asked for a review, and every review answered
  • Owners who want a second opinion before they hire anyone

Not a fit

  • A suspended profile, which needs recovery first
  • A profile that isn't verified yet
  • Two or more locations, which fit multi-location management
  • Years of duplicate listings across directories, which need a cleanup first
  • Anyone who wants a guaranteed top 3 or a set number of reviews

Profile suspended? See suspended listing recovery

GBP management FAQ

Google Business Profile management questions

What is Google Business Profile management?

The ongoing upkeep of your Google profile: keeping the details right, posting, adding photos, setting up review requests and replying to reviews, and checking the changes Google or the public suggest.

What's the difference between optimization and management?

Optimization is the first round of fixes after the audit: categories, services, description, photos and anything outside Google's guidelines. Management keeps the profile right every month after that. We do both, and the fixes happen in the first month.

How much does Google Business Profile management cost?

When we looked in October 2026, agencies that publish their prices charged about $99 to $399 a month for one profile, often with a one-time setup fee of $300 to $500. Ours is part of every plan, from $499 a month, with your listings, review requests and location pages, and there's no setup fee. If you only want profile management, we price it on the call.

Is Google Business Profile free?

Yes. Google charges nothing for a Business Profile. What you pay us for is the work of looking after it.

Is Google My Business the same as Google Business Profile?

Yes. Google renamed Google My Business to Google Business Profile, so GMB management and GBP management mean the same thing.

Do you need my password, and will I still own my profile?

We never need your password. You add us as a manager from your profile's settings, you stay the owner, and you can remove us at any time.

What does the free check or audit look at?

Your profile against Google's guidelines and the three businesses ranking above you nearby: categories, services, your name, address and phone, photos, reviews and anything that risks a suspension. The quick check is free and gives you the top three fixes. The full written audit is $29, or $97 with a 30-minute call, and you get it within 2 business days.

How do you ask my customers for Google reviews without breaking Google's rules?

We set up one way to ask every customer: a link you send after the job, or a QR or NFC card they can use when they're ready. Everyone gets the same ask, nothing is offered for a review, and nobody is pressed to write one on the spot.

Can you guarantee a number of reviews or a top 3 ranking?

No. Google itself warns owners about anyone who promises a ranking, and how many reviews you get is up to your customers. Google also filters some genuine reviews.

Do you reply to my reviews?

Yes, good and bad, once you've given us the OK in writing. Google asks for that before anyone replies to reviews for a business.

Can someone else change my Google Business Profile?

Yes. Google and members of the public can suggest changes, and some go live without you noticing. We go through each one with you, then accept or reject it.

Can you remove a bad or fake review?

Only Google can remove a review, and only one that breaks its rules. We report rule-breaking reviews as part of the work. Taking a specific fake review down is a separate fix, $299 a review, paid only when it comes down.

Can I manage my Google Business Profile myself?

Yes, many owners do. If you want to know what to fix first, start with the free check. It's written so you can make the fixes yourself.

Keep your Google profile right, every month

Start with a free check of the three fixes that matter most, or the full audit from $29, within 2 business days.

Rather fix it yourself? Common Google Business Profile problems, and the fix for each

An open sign on the glass door of a shop