Rohan Thakare
Co-founder & Strategist
Bronze Product Expert
- community answers
- 150+
- recommended by Google
- 30+
community answers
recommended by Google
Google Ads management services
Google Ads for local businesses, measured in calls and bookings.
Local Owl runs Google Ads for local businesses and medical practices. We set up call and booking tracking in Google Tag Manager first, then build the campaigns, and we look after your Google Business Profile alongside the ads. The ads run in your own account, on your own card.
- Calls, forms and bookings tracked in Google Tag Manager
- Your account, your card, your data
- From $499 a month, month to month
Google Ads check, sample
Ridgeview Family Dental, Boise
What we found in the account and on the site
- Conversion trackingNot recordingRisk
- Calls from the websiteNot countedFix
- Booking formIn a frame, not trackedFix
- Location targetingInterest, not presenceFix
- Search termsSeveral unrelatedFix
- Business ProfileLinkedOK
First fixCount bookings first
Sample check, made-up business.
- Google Product ExpertsBusiness Profile community, verify on Google
- Since 2012The local SEO arm of WisdmLabs
- Your own ad accountYou pay Google directly
- From $499 a monthMonth to month, no setup fee
How it works
How our Google Ads management works
The budget should go where the calls and bookings come from, and that only works when they're counted. So we check what's tracked before we change anything, and the budget only goes up once every call and booking is counted.
- 1
We check your account and your tracking
With read-only access, which can't change anything, we look at the campaigns, the search terms and the tags on your site. No account yet? We check whether your site can count calls and bookings before you spend.
- 2
We set up tracking, then the campaigns
Calls, forms and bookings go into Google Tag Manager and Google Ads first. Then the search campaigns, aimed at people in the area you serve.
- 3
You get the calls, and a report each month
What the ads brought in, what Google charged, which searches we blocked and what we change next.
Recognized by Google
Who runs your ads
Shubham runs Google Ads and Google Tag Manager himself. Both co-founders hold Google's Bronze Product Expert recognition in the Business Profile Help Community, so your ads and your profile are looked after by the same people.
Shubham Kakkad
Co-founder & Strategist
Bronze Product Expert
- community answers
- 260+
- recommended by Google
- 45+
community answers
recommended by Google
What's included
What Google Ads management covers each month
Search campaigns
Ads on the searches that bring customers in, aimed at people in your area, with the search terms checked so money doesn't go on ones that don't fit.
- Keywords for the searches that bring customers
- Wasted search terms blocked
- Ad copy written and tested
- Targeting set to your area
Call and booking trackingGoogle's forwarding numbers for website calls work in some countries only.
Calls from the ads and from your website, form fills and online bookings, set up in Google Tag Manager and checked before the budget goes up.
- Calls from ads and from your site
- Forms and online bookings
- Booking widgets in a frame handled
- Every conversion tested
Your Business Profile and Local Services AdsGoogle doesn't allow lead disputes for health care categories.
Your profile linked so the ads can show your address and map, and Local Services Ads set up where your category qualifies, with invalid leads disputed.
- Profile linked to the account
- Address and map in your ads
- Local Services Ads where they fit
- Invalid leads disputed
Budget and the monthly report
Spend paced to the budget you set, and a report each month with what Google charged, shown exactly, and what the ads brought in.
- Spend kept to your budget
- Google's cost shown exactly
- Calls, forms and bookings
- What we change next month
Your monthly report
The monthly Google Ads report you get
Each month you see what the ads brought in and what they cost, in plain numbers. This sample is for a made-up dental practice.
Calls, forms and bookings
What the ads brought in, counted from the tracking we set up.
Google's cost, shown exactly
What Google charged, with our fee listed separately, as Google requires.
Search terms we blocked
The searches that cost money without bringing customers, and what we did about them.
What we change next month
The next test or fix, and why.
Google Ads check, sample
Ridgeview Family Dental, Boise
What we found in the account and on the site
- Conversion trackingNot recordingRisk
- Calls from the websiteNot countedFix
- Booking formIn a frame, not trackedFix
- Location targetingInterest, not presenceFix
- Search termsSeveral unrelatedFix
- Business ProfileLinkedOK
First fixCount bookings first
Sample check, made-up business.
Local OwlCalls and bookings from your ads
Ridgeview Family Dental, Boise, sample
Calls and bookings from ads
AprMayJunJulAugSep
- Calls
- 18
- Bookings
- 8
- Google's cost
- $1,240
- Search terms blocked this month14
- Calls under 30 secondsNot counted
- Next monthTest a booking ad
Our feeListed separately
Pricing
Google Ads management pricing
Our fee is from $499 a month, month to month, with no setup fee. Your ad spend goes to Google on your own card.
Management fee
$499a month
From $499 a month, month to month. No setup fee. Ad spend from $500 a month, paid to Google directly. We agree the details on the call.
- Call, form and booking tracking set up
- Search campaigns built and managed
- Search terms checked and blocked
- Business Profile linked to the ads
- Local Services Ads where they fit
- A monthly report with Google's exact cost
What you pay, and to whom
| What | Paid to |
|---|---|
| Management, from $499 a month | Local Owl |
| Ad spend, from $500 a month | Google, on your card |
| Setup | None |
| Contract | Month to month |
Our fee is shown in writing before you start and on every invoice, apart from what Google charges.
How we work
How we work with your ad account
What stays yours, and what we can and can't promise.
Your account, your card
The ads run in your own Google Ads account and you pay Google directly. You keep admin access and can remove ours at any time.
Our fee in writing
Our fee is agreed before you start and shown on every invoice, and the report shows Google's cost exactly, without our fee mixed in.
Month to month
No lock-in and no setup fee. Stop at the end of any month.
No promised numbers
Google sets click prices in an auction, so nobody can promise a number of leads. We report what happens and tell you straight if the ads aren't paying.
Getting started
How to get started
- 1
Step 1
Free Google Ads check
Send your website, and your ad account if you run one. A person replies within two business days.
- 2
Step 2
A short call
Your budget, what to track and the price, agreed in writing.
- 3
Step 3
Access and tracking
Access to Google Ads, Tag Manager and your Business Profile, then the tracking set up and tested.
- 4
Month 1
Campaigns live
The search campaigns go live and your first monthly report follows.
Fit
Who this is for, and who it isn't
A good fit
- Local businesses and practices that take calls and bookings
- Owners already on Google Ads who can't tell which calls it brings
- Practices that want their ads and Business Profile run together
Not a fit
- Online stores that need Shopping campaigns
- Anyone who wants a promised number of leads
- Ad budgets under $500 a month
- Services Google makes certify first, such as addiction treatment or online pharmacies
Want to show up on Maps without paying for each click? See local SEO services
Google Ads FAQ
Google Ads management questions
How much does Google Ads management cost?
When we looked in October 2026, flat fees for small local accounts ran from about $375 to $1,350 a month, and percentage fees from 10% to 20% of ad spend. Ours is from $499 a month, and your ad spend goes to Google on your own card.
How much should I spend on Google Ads?
It depends on what a click costs for your service in your area. We take on budgets from $500 a month, look at click prices in the free check and tell you on the call what a starting budget buys.
Why did Google charge me more than my daily budget?
Google can spend up to twice your average daily budget on a busy day, but no more than 30.4 times it in a month. Anything over that is credited back.
Do I keep my Google Ads account if I stop?
Yes. The ads run in your account and you pay Google directly. If you stop, you remove our access and everything stays with you.
Is there a contract?
No lock-in. It's month to month with no setup fee, and you can stop at the end of any month.
How do you track calls and bookings from Google Ads?
We set up the conversions in Google Tag Manager: calls from the ads, calls to the number on your website through a Google forwarding number, form fills and online bookings. Booking widgets inside a frame need extra setup, and we test every conversion before the budget goes up.
What are Local Services Ads, and should I run them too?
They're the ads at the top of some local searches where you pay for each lead, a call or a message, rather than each click. Over 300 service categories qualify in the US. The free check tells you whether yours does and whether they're worth running next to search ads.
What happened to the Google Guaranteed badge?
In late 2025 Google replaced Google Guaranteed and its other Local Services Ads badges with one Google Verified badge, and ended the money-back guarantee. Businesses that were already verified moved over automatically.
Can doctors and dentists advertise on Google Ads?
Yes. Health is a sensitive category for Google, so a practice can't use its own audience lists such as remarketing to target ads, and some services need Google's certification first. We also keep tracking away from anything that would send patient details to Google.
Is Google Ads the same as Google Ad Manager?
No. Google Ads is where businesses buy ads. Google Ad Manager is for websites and apps that sell their own ad space.
Do I need SEO or Google Ads?
Ads bring calls as soon as they run and stop when the budget does. Your Business Profile and SEO take longer and keep working. Many local businesses want both, and we run both.
Are you a Google Partner?
No. Google Partner is a status Google gives companies whose managed accounts meet its spend, optimization and certification thresholds. We don't hold it, so you won't see the badge on our site.
Get a free check of your Google Ads and tracking
Send us your website, and your ad account if you run one. We'll tell you what's tracked, what isn't and the first thing to fix. It's free.
