Healthcare SEO, built around local search.

Healthcare SEO, or medical SEO, is the work that gets a practice found by patients on Google. For a local practice that's mostly the practice and practitioner profiles, reviews, listings and a page on your website for each service and location. Doctors, dentists and med spas each have their own page on this site, because the searches and the rules differ.

Our plans start from $499 a month for a practice with one location, month to month, with no setup fee. Professional starts from $1,299 a month for up to 3 locations and Dominate from $3,799 for up to 10. Whether each practitioner's own profile counts toward a plan's profiles is agreed on the call, along with the exact plan and price.

Profile changes like the categories, the practitioner profiles and the booking link are usually made in the first weeks, though Google may take a few days to review them. Moving up the map usually takes months, and longer in a crowded metro than in a suburb. After the free check we tell you what looks realistic for your area.

The parts are the same: the profiles, reviews, photos, listings and pages. What changes is the categories, the services patients search for and the rules each kind of practice works under, so each has its own page with the details.

Google allows one for each public-facing practitioner who can be reached at the practice during their hours, named with the practitioner's name only, beside the practice's own profile. Support staff shouldn't have one, and a practitioner who is the only one at a branded practice usually shares one profile with it. Practitioner profiles help patients who search by name, but they also split reviews across more profiles, so we look at your setup first.

One. Google's guidelines say a practitioner shouldn't have several Business Profiles to cover their specializations. Put the specialties on the doctor's page on your website and, where the profile allows it, in its services.

Never confirm or deny that the reviewer is a patient, and don't mention their care, dates or anything from their records. Thank them in general terms and invite them to call the office. Google allows a business to give its own contact details in a reply. HHS, which enforces HIPAA, has taken action against practices that disclosed patient information in replies to online reviews. This is general guidance, and your compliance advisor has the final say.

Yes, as long as every patient is asked the same way. Google doesn't allow incentives for reviews, asking only the patients you expect to be happy, or reviews from your own staff. We set up the requests, and how many reviews come in depends on your patients.

Yes. Google Ads management is from $499 a month, month to month, with no setup fee, and ad spend starts from $500 a month, paid to Google on your own card. Health is a sensitive category for Google, so for many treatments ads can't be aimed at your patient list or at people who visited your site, and telehealth, addiction treatment and prescription drug keywords need Google's certification first. The doctors page covers how we run ads for medical practices.

No. Google says no one can guarantee a #1 ranking, and where you show up also depends on where the person searching is. We do the work inside Google's rules and show you the results in your monthly report.