Local pack
The name rank trackers and SEO tools use for Google's map result. A local pack position of 8 in a report means the local finder, not the three listings on the page.
Local pack is the name rank-tracking tools use for Google's map result, and their numbering does not match what you see on the page. A local pack position of 8 in a report means the local finder, not the three listings on the results page. Local Owl reads tracker output with that in mind so clients are not told they rank when they do not.
What it actually means.
Rank trackers, SEO tools and most industry writing call Google's map result the local pack. It is the same result as the 3-pack and the map pack, so nothing about what Google shows changes with the name. What changes is where you meet the term. You usually read 'local pack' in a position report rather than on a search page.
Behind the three businesses shown on the page sits the local finder, the longer list you reach through the 'View all' link. It is ranked on the same signals and runs well past three. A profile at local finder position 6 is not visible in the pack, and it is close enough that work on categories, reviews and citations can move it in.
The three names exist for a historical reason. Google showed up to seven local listings until 2015, and by then the industry had already settled on both 'map pack' and 'local pack'. So when a report tells you your local pack position is 8, it is reading the local finder. It is not saying that eight businesses are showing on the page.
Related terms.
3-pack
The block of three local businesses Google shows above the regular search results for queries with local intent.
Read definitionSERP
The page Google shows after you run a search. Modern SERPs include far more than blue links.
Read definitionKnowledge panel
The box on the right side of a Google search (or the top on mobile) that shows your business details directly.
Read definitionWant this explained on a screenshare?
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