Shubham Kakkad
200+ replies and 30+ community-recommended answers in Google's Business Profile Help Community
Writes about local SEO and Google Maps rankings at Local Owl, focused on what actually moves rankings.
25 posts by Shubham Kakkad
Remove a Google review that contains personal information (fast track)
Reviews exposing medical details, home addresses, phone numbers, or ID information get removed within 3 business days. Here's the exact process and what counts as 'personal information'.
Video verification rejected? Here's what Google actually needs to see
Your video verification keeps getting rejected. Or the screen now says 'no more ways to verify.' Here's the kind of recording Google looks for and the support route to try when standard verification keeps failing.
Google Business Profile suspension appeal stuck or rejected? Here's the next step
You filed an appeal more than 5 business days ago and nothing's happened. Or it came back denied with no explanation. Here are the escalation paths that actually move the case.
Google Business Profile verification stuck for more than 5 days? What to do
Google says verification takes up to 5 business days. If you're past that and still waiting, here are the specific steps to get the process moving.
Lost access to your Google Business Profile? How to get ownership back
The ex-spouse, former employee, or old agency owns your Google Business Profile. Here's the exact process to request and reclaim ownership.
Google Business Profile disappeared from Maps? Here's how to get it back
No suspension banner, no email, the profile is just gone. This is usually an account-level or identity-mismatch problem with a different recovery path than a standard suspension.
Why your Google reviews are disappearing (and how to get them back)
Real customers leave reviews you can see from their phone, but they never appear on your public profile. Here's why Google's spam filter hides legitimate reviews and what you can do.
Video and email marketing for attorneys: the two underused channels
Two marketing channels most law firms skip: short video on practice pages and email to past clients and referral sources. What to film, what to send, and what the bar rules allow.
Content marketing for law firms: how to write pages that rank and convert
A practical content marketing guide for law firms: the page types that convert, the structure that ranks, the disclaimers the bar requires, and what to publish in year one.
Law firm marketing strategies that work (and three that waste money)
A working catalog of law firm marketing strategies, what each costs, which produce cases, and the three that almost every firm should stop doing this quarter.
How to run a law firm SEO audit (the 90-minute version)
A step-by-step SEO audit for law firms you can run in 90 minutes. Profile, on-page, technical, content, and links. Every step has the tool, the check, and the fix.
Social media marketing for law firms: where it works and where it doesn't
Honest read on social media marketing for law firms. LinkedIn produces real cases in narrow practice areas, Instagram and TikTok work for specific verticals, and most firms should not be on Facebook.
SEO keywords for lawyers: the head, body, and long-tail that actually convert
A working keyword framework for lawyers. Head terms (vanity), body terms (where most cases come from), long-tail (cheapest cost per case), broken out by practice area.
The law firm marketing plan that actually moves the needle (budget, channels, KPIs)
A working law firm marketing plan with real budget ranges, the four channels that produce cases, and the KPIs to watch by quarter. Not theory, not a template.
What is law firm SEO? A plain-language explanation of the channel
Law firm SEO explained in plain language: what it is, what it produces, what it costs, how long it takes, and when it is the wrong answer.
How to market a med spa: get found, chosen, rebooked
How to market a med spa, explained as three jobs: get found in local search, get chosen with reviews and fast follow-up, and get patients back for life.
Med spa advertising: Google and Meta ads that book clients
Med spa advertising on Google and Meta: real cost benchmarks, the ad-policy traps that get accounts banned, and how to track what actually books patients.
Med spa email marketing: the automated rebooking engine
Med spa email marketing and SMS that rebook patients automatically: the must-have automations, real benchmarks, and the HIPAA and TCPA rules most guides skip.
Med spa SEO audit: the 60-minute self-check to rank
How to run a med spa SEO audit in 60 minutes: a prioritized, local-first self-check of your Google Business Profile, reviews, treatment pages, and rankings.
Med spa social media marketing: the organic playbook
Med spa social media marketing that books clients without ad spend: which platforms to pick, what to post, how often, and how to turn followers into bookings.
Med spa marketing ideas: 11 that actually book clients
Med spa marketing ideas ranked by what actually works: the Google map pack, a review engine, winning back lapsed patients, and more, with real data.
Med spa marketing plan: budget, channels, and KPIs
A med spa marketing plan you can actually run: how much to spend, how to split the budget across channels, the 90-day calendar, and the KPIs to track.
Coordinated fake review attack on Google? How to remove the wave
A burst of 1-star reviews from new accounts in one window signals a coordinated attack. Here's Google's exact reporting and escalation path, with links.
How to remove a fake Google review (the actual process in 2026)
How to remove fake Google reviews: report them, request manual review, escalate to a Product Expert, and appeal a denial. With every official link.
Google Business Profile suspended? Fixes for 16 common GBP issues
Fixes for the 16 most common Google Business Profile problems: suspensions, fake reviews, stuck verification, lost access, and more, with official links.